Create and Promote Events on LinkedIn

LinkedIn Makes Searching for Events a Breeze

NOTE:  As of November 26, 2012, LinkedIn Events will no longer be available.  Try sharing a link to your main event page in your status and in groups instead. Also, see our other suggestions for event promotion.

With over  150 million users, LinkedIn is a great vehicle to promote your events – whether they take place online or in-store. Recent improvements have made searching for events even easier, and anyone can create an event!

Note, not all fields are required, but submitting as much information as possible will yield the best results.

To Create a LinkedIn Event

  1. Click “More” at the top of your home page, then select “Events”.
  2. Click the “Add an Event” button.
  3. In the “Name” section, enter a catchy, informative event Name.  “Turning the heat down on Menopause” might be more apt to attract attention than, “Menopause Seminar”.  Include outlining who can attend, if they need to RSVP externally as well, what benefits they will receive by attending (yes, including the refreshments!). Make sure to include a link back to your event hub (a web page, blog post or event manager with all relevant information. Encourage attendees to click the I’m Attending  so their RSVP will show up as a status update for their  LinkedIn connections.
  4. Add date, time and timezone.
  5. Add your location and Street Address.
  6. Add a logo or image.
  7. Click “Create Event”.

To Promote Your LinkedIn Event:

  1. Share your Event link on Twitter. Include the “What’s in it for me” pitch and ask followers to pass it on.
  2. If you belong to any LinkedIn Groups, share your event info and link there (most group members receive Emails with new discussions, so your event information will be Emailed to them as well).
  3. Send a direct message to any of your connections inviting them to check out your event.
  4. If you have a LinkedIn company page, post an update and include the event link.
About the Author Alisa Meredith (252 Posts)

As co-owner and chief inbound marketing consultant at Scalable Social Media, Alisa Meredith spends a lot of time keeping up with online marketing trends for the benefit of our customers. Computers have been a passion of hers since her first T1-99, so inbound and social media marketing is a natural fit.


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