5 Dumb Reasons Smart People Avoid Going Social with their Businesses – Part V – My Industry is too Boring

too boring for social media? Think you have to be a rock star to be interesting on social media? Think again!

So, you may not be a Rock Star, or Coca-Cola, but are YOU really boring?  Are your staff and customers boring?  We don’t think so!

Social media is not right for every business, and it is true that you must update your accounts on a regular basis, and with interesting content.  However, you have a story to tell, and the world wants to hear it.

What to do:

Get creative!  Talk about local happenings.  If you run an independent pharmacy, share general health information and prescription drug news, wellness tips and inspiring photos.  Let your personality shine through.  Do you have an outgoing person at the register, someone who can observe customer trends, comment on interactions (anonymously of course) and observations?

Watch the competition.  See what is working for them, and adapt it to your own unique business.

Get our downloadable whitepaper featuring 10 no-fail Facebook updates for independent pharmacies or 10 no-fail updates for senior care businesses.  These suggestions can be used over and over again for an endless supply of interesting topics that will get your fans talking!

Have you seen examples of “boring” companies with interesting social media accounts?  Please share in the comments!

About the Author Alisa Meredith (254 Posts)

As co-owner and chief inbound marketing consultant at Scalable Social Media, Alisa Meredith spends a lot of time keeping up with online marketing trends for the benefit of our customers. Computers have been a passion of hers since her first T1-99, so inbound and social media marketing is a natural fit.


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