On July 2, 1012, after nearly three years of partnership, LinkedIn and Twitter parted ways – for the most part. In the past, users could send all Tweets to LinkedIn as updates – but no more! Strangely, Twitter will still publish your LinkedIn updates of you want. Well, maybe it’s not so strange when you consider the perceived motivation for the switch.
Unlike some other social networks (LinkedIn will still allow their updates to auto-post to Twitter), Twitter seems determined to make users come right to its own platform. Why? It’s about the money, of course – and more specifically about their goal to have $1 Billion in revenue by 2014.
So, what’s a business to do?
If you use a service such as HootSuite, you can add your LinkedIn profile AND company page and then easily schedule updates. Or, you can visit LinkedIn and update your personal an company account status manually. You may find this method encourages you to interact more frequently with your contacts on LinkedIn, which is a good thing!
Could the breakup with Twitter actually be GOOD for LinkedIn?
We think so. Removing the “set it and forget it” approach means that people will need to visit LinkedIn more often in order to post updates. While there, it is likely that they will look at the updates of their connections and companies that they follow. It will also probably increase Group activity.
Some users are also rejoicing over a more authentic feel to their LinkedIn home page, with updates formulated just for LinkedIn, not just regurgitated from Twitter.
Does the LinkedIn Twitter breakup change your strategy at all? Are you sorry to see the auto-post feature go? Please tell us in the comments below!