pool webinar

The End of Multi-Tasking, or How I Paid Attention to a Podcast for Once

poolwebinarI can’t promise to give it up. I’m terrible about multi-tasking – and I know I’m not alone. I can’t tell you how many podcasts and webinars I have listened to while working on other projects. The result? I hear about half of it and remember next to nothing.

With the arrival of summer here in Wilmington, NC, I thought I’d try something new – something to force me to focus, if just for an hour a week. So, I tucked my iPad into its waterproof case, sprayed on the SPF70 and jumped into the pool to listen to a podcast.

It worked great – no distractions, no multi-tasking. Leaving the iPad on the deck, I couldn’t even be tempted to check email or Facebook. I actually got some great ideas from the Social Media Examiner Podcast Why Things Catch On: The Science of Why People Share.

I find any kind of presentation that links psychology to marketing usually give me some great ideas. Though I can’t think how to replicate the “$1000 cheese steak” example or “Kit Kat and Coffee,” it did give some ideas on using the principals that made those promotions successful.

Word of mouth marketing can be highly effective AND cost-effective.  What makes people share? The webinar covered the first three steps in author and scientist Jonah Berger‘s six step framework (you can find the rest in his new book or on his website):

  1. Social currency – make people feel like insiders
  2. Triggers – find a way to stay top-of-mind
  3. Emotion – focus on feelings
  4. Public – create self-promoting products and services
  5. Practical value – make it useful
  6. Stories – sneak a moral or lesson inside a gripping tale

Really, my biggest takeaway was -stop multi-tasking and focus!

What works for you?

About the Author Alisa Meredith (224 Posts)

As co-owner and chief inbound marketing consultant at Scalable Social Media, Alisa Meredith spends a lot of time keeping up with online marketing trends for the benefit of our customers. Computers have been a passion of hers since her first T1-99, so inbound and social media marketing is a natural fit.


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