If you’re like me (a free-spirited pinner), you may find yourself creating new boards on-the-fly, or as-you-pin. While this is very convenient, it can leave you with a board with no description, no keywords and no category. The horror!
True Pinterest Confessions
In preparation for this post, I did a quick review of our Pinterest boards and found more than one without a description or category. It’s just so easy to get caught up in pinning and forget to go back and organize, but we must!
Why You Need Pinterest Board Descriptions and Categories
Ever browsed by category? You need to assign one before your pins and boards show up. Want to build SEO and get more traffic to your boards, pins and site? You need keywords in your board descriptions and names.
Plan for an Organized Pinterest Account
It’s really best to plan out what boards you would like to have and create them all, carefully crafting names and descriptions and choosing the applicable category. If you find something that doesn’t fit an existing board, consider going in to Pinterest and creating the board BEFORE you pin. It’s just so easy to forget to go back later and fill out the details and fill up the board!
Pinterest Board Housekeeping
When I first started pinning, I had no idea how big this would get, so my organization was, well, nonexistent (a bit like my desk, really). I had overly broad boards (“social media”) and some boards with just one pin. Not good.
Do you have some abandoned boards, boards with too broad a topic, or an account that is is otherwise an unorganized mess? It’s time to do some cleaning. Think carefully before you delete entire boards, as some of your followers may ONLY follow that one board of yours.
You may want to create some secret boards to house the pins that were in the overly general boards, fill them up with pins that were in other boards where they didn’t belong and then release them, as it’s always nice to have a board with more than one pin in it, even when it’s under construction. You can add pins to your secret board, choose the cover you want, make sure your description, name and category are perfect and then release it! At that time, you can either delete the pins from the original board, or leave them there. Whichever you choose, you will be making progress towards a more organized account. This makes reference easier for you AND your followers.
I plan to try hard to keep things under control on our Pinterest account. But, I’m guessing I’ll need to revisit this on a regular basis to keep thing organized. Maybe a monthly or quarterly touch-up should go on my calendar. What about you? Do you keep your Pinterest account spic n’ span, or is a creative hot mess?
Want to learn more about Pinterest for business? Get our free ebook, read all our Pinterest-related blog posts, or check out the related articles below.
- Social Media Tips to Increase SEO (scalablesocialmedia.com)
- How to Use Pinterest to Make Your Brand More Personable (searchenginepeople.com)
- One Pinterest Manager’s Exclusive Insider Tips – Pinning for Profit (scalablesocialmedia.com)
- Pinterest Secret Boards – Your Secret Pinterest Weapon (scalablesocialmedia.com)