I’m on Pinterest and I’m looking for you. I want to engage with businesses like yours – repin your pins, like them, comment on them, or maybe invite you to my group board. So, I search – maybe by category, maybe using the search box.
Today I looked for “outdoors” and clicked on the first pin that interested me. I went to see who pinned it and got this:
Granted, this is likely a personal account, not a business account, but countless business accounts similarly pass up on the opportunity to tell the world a little about them and give us all a chance to find them other places online. The message this profile sends is, “I don’t care if you know who I am or what I’m about.” Probably not the one YOU want to send!
Start with Your Profile Image
Unless you sell pushpins, the default image is not good enough for you. Choose something that looks good even when it is only 165×165 pixels. Upload it as 600×600 for best clarity. Many companies choose to use their logo or a variation thereof.
Enter a Description
Use keywords when describing your business’ Pinterest presence (in 160 characters or less). Tell us why to follow you, what you share.
Where are you?
When you edit your profile, you can add your location – and you should. What if I want to follow florists in my town of Wilmington, or for a client I want to find auto repair in Cleveland? If your location isn’t listed, I’m not going to go looking for it. I’ll just follow someone who made it easy.
Once it’s added, verify it for a trust-building “check mark” to the right of your URL.
Add your Twitter account for a link on your profile, to enable login from Twitter, and to allow your pins to be shared directly to Twitter when you pin. Go to Account Settings.
Add Facebook – Maybe
At this time, you can only link a Facebook profile to your Pinterest account – not a business page. If you add Facebook, you’ll be able to log in to Pinterest using Facebook, there will be an icon linked to your Facebook profile from your Pinterest profile (may or may not be a good thing!) and your friends will see your Pinterest activity in their newsfeed on Facebook (if selected). Again, this is set up in Account Settings.
Looking for more ways to promote your business using Pinterest? Get our free ebook, or peruse some of our related articles below!
- How to Use Pinterest to Build Brand Interest and Make it Pinteresting! (searchenginepeople.com)
- Pinterest – Your Next Best SEO Boost (scalablesocialmedia.com)
- New Pinterest Strategies to Enhance Exposure (scalablesocialmedia.com)
- Eight Tips for Perfect Pins (scalablesocialmedia.com)