Pinterest FAQ - Should I Pin to Multiple Boards?

Pinterest FAQ: Should I Pin an Image to More Than One Board?

Pinterest FAQ - Should I Pin to Multiple Boards? via @scalablesocial http://scalablesocialmedia.com/2014/08/pinterest-pin-more-than-one-boardYour pin is good. Really good. It is an amazing image with keyword-rich description and linked to an out-of this-world blog post. The whole world needs to see it.

But, which board should you pin it to? The one with the most followers? The group board? The one with the right subject matter? Is it considered spammy to pin it to many boards?

Pin it to Your Blog Board

If you have a blog (and you do, right?) you need to have a board that houses all your great content. Only your great content. This is a quick and easy way for people to see what content your business writes and what you’re all about. You may find it’s your most popular board!

Every blog post you publish to your own blog needs to go here. First. So you don’t forget. Do it now. :)

Pin it to Your Most Popular Board – Maybe

If your blog board isn’t your most popular, find out which is. I use ViralTag for scheduling, analytics and for getting information like that. It’s a little cumbersome to use, but the price is right!

If your pin relates at all to the subject of your most popular board, pin it there. Give it the best chance to be seen by your followers. If it doesn’t relate at all, find it another home.

Pin it to Related Boards

If your blog post is about, let’s say, which type of cookware is best for making omelets, you might pin to your cookware board, your omelet board and your cooking board. (Now I want an omelet). Not all of your fans follow all of your boards, and you don’t want the guy following only your cooking board to miss out because you only put it on cookware, do you?

Pin it to Group Boards

Group boards area incredibly powerful for getting large numbers of repins, likes and clicks back to your site. So, pin it there, too! This gives your pin greater exposure as not just your own followers will see it.

What About Appearing Spammy?

It was really irritating to go to your stream and see the same pin over and over again. You may even have unfollowed someone who spammed you in that manner, and you certainly don’t want to be one of “those” people! However, as Vincent Ng noticed, it seems that Pinterest has figured out how annoying that was. Now, no matter how many times you pin something in rapid-fire succession, it will only show up twice on the newsfeed. Gotta love the ongoing user-experience improvements at Pinterest.

So, pin away, my friends!

Why You May Want to Schedule Anyway

Just because you CAN pin your pin to all the important boards at once without annoying people doesn’t mean you always should. Sure, if you’re likely to forget, do it while you are thinking of it. But, you could also schedule your pins to go out at various times. Not only will you have a good chance of more exposure, you can also start to figure out what times work best for reaching your followers.

So, what’s your pinning strategy? One pin to one board, or many? Love to hear about it in the comments!



Summary
Article Name
Quick Pinterest Tip: Should I Pin to More Than One Board?
Author
Description
Wondering if it’s considered "good form" to pin something to more than one board? Find out – and which boards you shouldn’t miss! (I think I just gave away the answer).
About the Author Alisa Meredith (252 Posts)

As co-owner and chief inbound marketing consultant at Scalable Social Media, Alisa Meredith spends a lot of time keeping up with online marketing trends for the benefit of our customers. Computers have been a passion of hers since her first T1-99, so inbound and social media marketing is a natural fit.


Comments

  1. I am so glad you answered this question! I find myself in this situation many times and end up pinning an article once, when it very well could be pinned to at least one other board. Good to know I no longer have to set a limit. Thanks for the great info!

    • Alisa Meredith

      Hi Jenn! Yes, Pin all the things to all the boards!!! :) You are most welcome. I think as Pinterest users become more seasoned, they will more and more often only follow certain boards rather than an entire account. That makes pinning everywhere appropriate even more important.

  2. A couple times a week, I visit Pinterest and REPIN some of my pins to other relevant boards. I read that it’s better for SEO (or something). What do you think?

    • Alisa Meredith

      Hi Louise, thanks for stopping by! You know, I have been trying to track down some research on this very question, and nothing is popping up. However, I think it is very clear that more interaction on pins (comments, likes, repins) does make your pin more likely to be found in search. Just doing a keyword search in Pinterest you can see that many of the top results have a lot of engagement. So, while I cannot point to empirical data, I would say you are definitely on the right track. Thanks for the great question.

  3. Hi Alisa, thank you so much for answering that question, I was also in same situation! I am so glad i was doing it right after all lol.

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