Brand advocates. Everybody wants them. They give you referrals, they advertise for you for free. They stand up for you when you’re under fire. How does a company attain and retain brand advocates? Sometimes the best way to figure it out is to follow the example of a successful company.
We’ve been on Canva since the days when you needed an invitation. We’ve written about them extensively online and even in print. Yes, I said, “them,” without even meaning to because though Canva is a tool, there are very real people behind it, and it is obvious at every turn. And this, my friends, is how they build raving fans who becoming walking billboards for their amazing service.
Brand advocates share your content, they tell other people about you – and you don’t have to pay them a cent. Which is why all businesses need to do everything they can to create and delight your own. Here’s how Canva does it:
With a Valuable Tool
Canva lets us create amazing designs even though we are not designers – for free. …