How Canva Creates Brand Advocates and Raving Fans

Brand advocates. Everybody wants them. They give you referrals, they advertise for you for free. They stand up for you when you’re under fire. How does a company attain and retain brand advocates? Sometimes the best way to figure it out is to follow the example of a successful company.

We’ve been on Canva since the days when you needed an invitation. We’ve written about them extensively online and even in print. Yes, I said, “them,” without even meaning to because though Canva is a tool, there are very real people behind it, and it is obvious at every turn. And this, my friends, is how they build raving fans who becoming walking billboards for their amazing service.

Brand advocates share your content, they tell other people about you – and you don’t have to pay them a cent. Which is why all businesses need to do everything they can to create and delight your own. Here’s how Canva does it:

With a Valuable Tool

Canva lets us create amazing designs even though we are not designers – for free. …

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If following others a good way to increase my own Pinterest followers? via @scalablesocial

Pinterest FAQ: Is Following Others a Good Way to Increase My Own Pinterest Followers?

We have this question from a Pinterest user: “So how does the following growth work? It seems that it’s not a “I follow you, you follow back” system like Twitter.”

The first thing to clear up is that Twitter does not operate on an “I follow you, you follow back” system unless you want to always follow everyone who follows you, which is not a great idea, but is a subject for another post.  You always have a choice regarding which accounts you follow.

That said, the real question seems to be, “How can I get more Followers on Pinterest?” Let’s address the “follow-back” query first.

Is Following Others a Good Way to Increase My Own Pinterest Followers?

Yes and no. When you follow someone, or you follow one of their boards, the pinner receives a notification by email (if they’ve opted in) and in their Pinterest notifications (see screen shot). Note that the red Follow button shows up only if you have followed …

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Pinterest FAQ - Should I Pin to Multiple Boards?

Pinterest FAQ: Should I Pin an Image to More Than One Board?

Your pin is good. Really good. It is an amazing image with keyword-rich description and linked to an out-of this-world blog post. The whole world needs to see it.

But, which board should you pin it to? The one with the most followers? The group board? The one with the right subject matter? Is it considered spammy to pin it to many boards?

Pin it to Your Blog Board

If you have a blog (and you do, right?) you need to have a board that houses all your great content. Only your great content. This is a quick and easy way for people to see what content your business writes and what you’re all about. You may find it’s your most popular board!

Every blog post you publish to your own blog needs to go here. First. So you don’t forget. Do it now.

Pin it to Your Most Popular Board – Maybe

If your blog board isn’t your most popular, find out which is. I use ViralTag for scheduling, analytics and for getting information like that. …

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Pinterest Messaging - is there a marketing use for this new feature? via @scalablesocial

Pinterest Messaging – Can it be Used for Marketing?

So, yesterday, I published a blog post on sending pins as a messaging tactic because it seemed an under-utilized feature. Hours later, Pinterest released Pinterest Messaging, and the whole (Pinterest-obsessed) world was abuzz.  Check out the video to see what it’s about:

Basically, now you can send a pin and start a conversation! Previously, you could send a message with a pin, but it just went to the recipient’s email, and there was really no way for them to respond. I know I missed pins, and the reason I know I missed them is that when I updated my Pinterest app for iPad, there was one waiting for me from four days ago!

Not only could I see it, I could (and did) send a reply. Awesome!

When you update your smartphone or tablet app, or log out and back in on desktop, you’ll see it – it’s a new option alongside notifications. Something else I love is that when you have an active conversation on …

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Should businesses use the send a pin feature on Pinterest for marketing? via @scalablesocial

Pinterest “Send a Pin” – A Good Way to Stand Out?

Pinterest is growing up. With about 53 million active monthly users in the US and advertising opening up to all businesses any minute now, it’s starting to get the attention and respect it deserves. Guided search and an ever-improving user experience make its proponents some of the most loyal of any social network.

There’s one feature that’s been around for over a year but doesn’t get a whole lot of love – send a pin. To send a pin, just hover over one until the little paper airplane button appears. Click that then enter a message if you want and choose the person you wish to receive the pin. You must be following each other for this to work. That’s it!!

When you receive a pin, it appears in your notifications and you’ll get a notification on your mobile device.

Is There a Business or Marketing Use for Sending Pins?

Maybe! The idea hit me the other day when a friend and co-worker sent a pin to me from a business account she works. It was …

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Why would ANYONE pay me to Tweet for them? If my Dad asked, you might wonder, too!

Why Would Anyone Pay Someone to Use Twitter on Behalf of Their Business?

“Why would anyone pay you to tweet for them?” My wonderful dad, who was extremely intelligent and infinitely proud of me, just didn’t understand. He was a chemist, so Twitter was way outside the scope of what he needed to know, but I find that even those in sales don’t always see the value in Twitter.

For myself, I can tell you I’ve gotten work some of the best (and still ongoing) work from a simple Tweet. I’ve found guest bloggers and made great work/personal connections on Twitter. Just yesterday I was invited to speak at an upcoming conference on visual marketing because of an exchange on Twitter.  So, there is value in Twitter. But, back to dear old Dad’s question – “Why would anyone pay me to tweet for them?”

What Twitter Can Do for Your Business

When we at Scalable use Twitter on behalf of a client, we uncover the goals and needs of the client and figure out how to use Twitter to advance those. Goals could include:

Increasing brand or product awareness Putting a human face …

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What am I getting for my social media marketing services budget?

Social Media Strategy and Management – How Much Do I Get for My Money?

When your car needs repairs, you know you’ll have a bill for parts and labor. Did you know that the hours listed on your bill might have no basis at all in reality? Yes, it’s true. I heard it on CarTalk. Seriously, though (and I am serious about CarTalk), most auto repair shops standardize pricing for common auto repair tasks. Timing belt on a ’95 Honda Civic? That’ll be 5 hours labor (I’m guessing – do they even have a timing belt? I digress). It may be that the work is done by a mechanic so experienced that it’ll take him 90 minutes, or it may be done by his kid who takes 7 hours and requires a trip to the ER. In either case, you’re paying for 5 hours.

“Outrageous,” you say! “A rip-off,” you cry! But I ask you – did you get your timing belt changed? Does it really matter to you whether it took two guys two hours …

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3 Ways to Save Money on Inbound Marketing

3 Ways to Save Money on Inbound Marketing

“Money is no object!” said no small business owner, ever. Maybe one day I’ll hear from one of those rarities and get to use all the wonderful inbound marketing magic at my disposal. Until then, budget will always be an issue. Some say that limitations actually foster greater creativity, and I agree. When you can’t spend unlimited time and money on everything, you’re forced to make ever second and every penny really count.

Still, when a business owner comes to me with big dreams and a tiny budget, the first thing to overcome is the “I want it all, but I don’t want to pay for it.” mindset. Part of me wants to give every nice business owner with a great product or service first-class service at a freight-car rate, but I can’t – and usually they understand. Still, this doesn’t have to be the end. There are other options!

Focus on Your Best Bets

So you can’t afford to do it all right now. Should you wait until you can? Certainly not! Doing as much as you can now …

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Pinterest, we need a way to organize followers and filter our feeds! via @scalablesocial

Dear Pinterest – You Know I Love You, But – LISTS, PLEASE!

No big news – I’m a Pinterest nut. Why? Because it works to bring in traffic and leads AND it is fun. Sometimes too fun. Hours melt away like soft serve on a summer’s day. But I digress (much like I do on Pinterest). Pinterest has one glaring flaw, and we’d like it addressed. When I say “we,” I mean me, Pinstagram Guy, Adam Hutchins, and countless others (we hope you will add your names in the comments).

Pinterest is all grown up – it works great and soon everyone will be able to use promoted pins. We love you enough to give you our MONEY, and that is saying something! But there’s this ONE thing!

No, it’s not the comment system, although, it would be nice if we could comment without opening the pin. It’s not the way tagging doesn’t always work, although that can be annoying, too. It’s not even the way I wish I could “like” a comment. It’s something much more fundamental and limiting.

Pinterest – We Need A Way to Organize …

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Market-your-value

How Much Does it Cost – or How Much is it Worth? Market Your Value, Instead!

About a week ago I dropped my iPhone. From about four feet up. Straight on to the concrete sidewalk. I had a “Schrodinger’s Cat” moment. Please don’t be broken, please don’t be broken…

Well, it was. Smashed. In a very pretty spiderweb pattern, but smashed, nonetheless. First thought, “Crud!” Second thought, “How much money did I just cost myself?” And then, “Am I going to have to buy a new phone, or are there people who fix these things?” Yeah, you probably already knew there are lots of places that fix them, but this was my first phone-smash.

Somewhere in the Googling, phone-calling, fingertip-slicing days between smash and fix, I did have to wonder – what is it worth to me to get this fixed? Leaving it as it was was not an option – little pieces of glass were starting to fall out and I knew I was leaving it open to water damage. Not to mention the finger-slicing hazard. But, should I fix this phone (a hand-me-down iPhone4 – I’m cheap) or get a new one. Well, I …

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