One of the biggest barriers to entry to inbound marketing is a lack of budget. So, what is a business to do? Not market at all? Just wait for business to flow in on its own? That is just going to lead to a bigger challenge, the “my business is in ruins” challenge. And we can’t help you there! So, before it goes that far, let’s find a way to make it work.
Stop Spending Money on Ineffective Marketing
Is there something you’re doing now that used to work, but just isn’t working as well now? Perhaps you’re still spending money on television or billboard advertising. Or, maybe you’re sending your sales team to several trade shows that just aren’t living up to your expectations. Used to be those brought in a decent amount of business, but perhaps now you are just throwing money away trying desperately to return to the days when that worked.
It’s nothing to be ashamed of. Most of us have those skinny jeans in the back of the closet just in case one day they …