Whether you have decided to dismantle an in-house marketing department and assemble a team of freelancers, or you have decided to engage a marketing agency, the success of your marketing campaign relies on your ability to communicate.
In fact, the initial proposal and contract process is likely a good barometer of future success. Are you able to outline your goals and needs in such a way that your new agency or team completely understands your expectations?
If not, take a step back in the process before you sign on the dotted line. It may be as simple as making sure you outline specific goals. Ask your team or agency what information they need from you before they feel comfortable outlining a plan.
Start with Goals and Measurement
As the marketing team works with you to develop or refine your strategy, find out how success will be measured. Learn what data will be collected, how often and how it will be analyzed and reported back to you. Help the team set realistic, specific goals and the outcomes that will be …