Why does my pharmacy need a blog? I'm a busy pharmacist!

Why Do I Have to Blog for my Pharmacy?

Why does my pharmacy need a blog? I'm a busy pharmacist!“I just want to start utilizing social media to promote my business. Why are you telling me I need to blog, too?” — Sincerely, Your Neighborhood Pharmacist.

We understand. Not everyone is a writer, and blogging does take a considerable amount of time and/or money, one or both of which might be in short supply! Then there’s the matter of what you should write about (do people really want to read about the latest prescription drugs? vaccinations? studies?). No wonder people want to skip right to the seemingly simple process of posting on social media and watching the customers beat down the doors! But trust me, it’s worth it.

Blogging Brings More Visitors to your Website

Companies with active blogs have 55% more website visitors than those not blogging (HubSpot).  Why would that be? Search engines love good, fresh content. Use the right keywords and target the right buyers, and you will see your search engine rankings improve over time without having to shell out thousands every month for Adwords or other PPC. Your outstanding content may also cause other reputable sites to link to your articles. This boosts search engine rankings AND brings in targeted content.

Blogging Brings New Customers to Your Pharmacy

Gaining ground with Google is satisfying, but what we really need are new customers. Blogging does that, too. In fact, 60% of blogging businesses report an increase in customer acquisition. Not only does blogging bring more people to your site, it also gives you more credibility. It allows you to display your expertise and a little bit of your personality. All of which leads to new customers.

Blogging Keeps YOU Sharp

Here’s a bonus! Blogging keeps you thinking about what is of benefit to your customers and potential customers. Doing a little research for a customer, or for your own information? Turn it in to a blog post. I use this method all the time!

Blogging Keeps You in Touch With Your Pharmacy’s Customers

Are you bringing in a new service, a new specialist, or hosting a pharmacy event? Your blog is the perfect place to announce it. When you point people to the blog via your email newsletters, and even by including the URL on receipts, they’ll become accustomed to looking there when they want to know what’s happening. They may even begin to comment on your blog posts, providing another way to keep in touch and find out what they really need.

Blogging is the Perfect Foundation for Social Media

Getting back to the original question, “Why can’t I just do social media?” What’s the point of social media? Community? Customer service? Brand-recognition? Sure! But, few customers will go directly from Facebook to your pharmacy or pick up the phone and call from the number on your cover photo. Most people feel more comfortable making that next step AFTER they visit your website. And, your website is where you can have all your wonderful calls to action, landing pages and lead-generation forms (not sure what all this means? we can help). So, you really want to get them to the website.

If you’re not blogging, you probably only have a few pages you could link to as status updates. This gets old real fast. If, instead, you have a steady stream of truly useful information on your blog, sharing a link to each one (and even multiple times on Twitter), will bring people to your website. In fact, that’s one of the ways you’ll know your social media efforts are paying off.

But, I’m a Pharmacist, not a marketer!

I know. I’m not about to start trying to dispense prescriptions after reading a book about it (and not just because I’d get in big trouble!). As you are well aware, Pharmacists are very intelligent people, but not all of them are great writers (sorry). Some can write a technical article in their sleep, but this is not what your customers want to read.  You may actually have the perfect candidate right in your pharmacist. Ask around to see who likes to write. You might also consult a marketing agency to get a custom blogging strategy plan or even have blog posts written for you (we do that).

Are you blogging for your pharmacy? Please share a link in the comments – we want to see!

Have other pharmacy marketing questions? We’d be happy to help. Comment below or contact us today.

About the Author Alisa Meredith (311 Posts)

As co-owner and chief inbound marketing consultant at Scalable Social Media, Alisa Meredith spends a lot of time keeping up with online marketing trends for the benefit of our customers. Computers have been a passion of hers since her first T1-99, so inbound and social media marketing is a natural fit.

Comments

  1. Nicholas Morris

    Great example of the rewards writing your own content brings.

  2. Ed Mason

    I enjoyed this post but but do not see the benefits of blogging for a Long Term Care Pharmacy. We are closed to the public and the sales process is very long. It can take up to two years to win over a customer.

    • Alisa Meredith

      Ahh, but blogging, and indeed all inbound marketing, is very well-suited to supporting a long sales process. You would need to tailor your information specifically to your buyers, so your subject matter would not appeal to the general public – instead it would address the pain points of your desired customers. You might even find that blogging + inbound shortens the sales process as well as brings you new leads.

      Thanks for stopping by, Ed!

  3. We are pharmacists and we blog!

  4. Alisa Meredith

    Hi Natalie. Glad to hear it!

  5. Can you share more benefits of blogging for pharmacy information websites?

    Thanks in advance!!!

Leave a Comment

Awesome! You've decided to leave a comment. Please keep in mind that comments are moderated.

Your email address will not be published. Required fields are marked *

XHTML: You can use these tags: