This week, I’m at HubSpot’s Inbound14 – a world-class marketing conference in Boston, MA. It’s amazing being with ten thousand (?!) other people who “get” marketing. The speakers have been amazing and though my accommodations are definitely on the sketchy side, it’s a great time.
Yesterday’s opening keynote address was by Guy Kawasaki – chief evangelist at one of my favorite companies – Canva!!! He’s also smart enough to work with the fabulous Peg Fitzpatrick, and has also worked with some of the world’s most successful companies, including Apple – a company which has definitely made history. So, I was looking forward to his part.
Guy is known as a dynamic “Enchanting” speaker (he wrote the book, “Enchantment”) and I am happy to say I was not disappointed. There was nothing earth-shattering, but it was interesting to hear about his experiences at Apple. The point I most appreciated was this idea that there is a special corner we should all be aiming for in our businesses.
That Elusive Corner Where History is Made
I really enjoyed his visual depiction of the winning combination …