Some days the ideas flow freely. Other days, nothing. Print this one and put it on the wall and you’ll never run out of blogging ideas again!
Learn from Your Own History
Look at your website analytics and see which articles get the most attention with the lowest bounce rate. Google analytics now blocks access to more than half of the keywords that lead people to our site, so we find it more helpful to look at our most popular pages.
Because we are in the social media industry, our most popular posts tend to be “How to” articles, particularly about Facebook (our post about converting a Facebook profile to a page continues to be a hot topic).
Debunking Common Misconceptions and Urban Legends
You know it when you see it – that alarmist rant that shows up on your friend’s Facebook updates or in your inbox. It’s usually about some villainous company, a baby-snatching eagle or other over-the-top claim. Our post examining whether Facebook was requiring page owners to pay to get updates seen came just at the right time.If you can be among the first to dispel the myth, your credibility goes way up – as does your blog traffic.
Bonus: If there is a common quote that people are passing on, use that quote right in he blog post – it’s search engine magic! See how we did it – it worked.
Blog About Current Events and New Releases
If you can relate a current newsworthy event to your business, or to your customers’ concerns, you’ll profit from the buzz. When Pinterest added business accounts, people became concerned anew about Pinterest Business accounts running afoul of copyright laws. Our blog post provided an in-depth discussion of the issues and provided suggestions. It went over well.
Blog to Answer Your Own Questions
Want to become a better blogger? Wondering what a meme is? You can bet others are interested, too. Our article that explained the definition of a meme and how to create your own, proved that we weren’t the only ones a little confused by the whole thing!
Bonus: Through your research and being forced to explain the results in a way that is easy to understand, you gain an understanding of something that will benefit you AND your customers.
Blog to Answer Questions that People Ask you via email, your Facebook Page or in Person.
A photographer Facebook fan messaged our page asking how she could, as a professional photographer, protect images online. It made for a great blog post.
Bonus: Because it was written just for her, she shared it all over the place, especially with her fellow photographers. Show a potential customer that they are important to you and you will be rewarded.
Blog to Answer questions that People are asking on Google.
Use Google’s auto-complete feature to give you endless ideas. Want to write a how-to on Twitter? Start typing in “Twitter how to” and see what comes up as common questions.
Search Twitter for Questions and Shared Answers
Try searching Twitter for “Facebook how to”. You’ll find questions people are asking, but also, information people found worth sharing. This works for nearly any industry. Are you a photographer? Search “How to photograph” and you will get all sorts of ideas. Looking for pharmacy blog fodder? Search “flu shot” or another current concern. Today, people are up in arms about Indiana nurses being fired for refusing the flu shot. Could you blog about your feelings on that?
Bonus: You already know how to find your audience. So, once you’ve written your post, mention the person(s) who posted the question and tell them you’ve written a blog post just to answer their question. Who wouldn’t love that?
Answer Questions People are asking on LinkedIn – Update – these are going away. Try Quora instead.
Browse all questions asked on LinkedIn, or search by industry. You’ll find out what is on the minds of people in business. Once your post is written, go back and answer their question, supplying a link to your post. Here are some of the questions I spotted today:
- What metrics would you track to measure or attempt to quantify customer happiness?
- Hi, I am not sure if we are in breach of Facebook contest rules with our contest. Can you advise?
- How do I get Leads Through Linkedin ?
- Does any one have a good return policy for food based products?
- How do I change my business from Limited Company to Sole Trader?
- What is the best method of developing EMR/EHR for small Nursing Homes?
Again, once you’ve written your post, go back and answer the question and link to your blog post.
Blog to Address the Pain Points of Your Potential Customers
We aim to take care of day-to-day social media management and strategy, freeing up our customers to spend more of their time running their businesses. So, articles addressing time-saving strategies for Social Media will draw in those who may ultimately decide they’d like to have us do it for them!
What sorts of problems can you solve for your customers? Ultimately, you want them to hire you or purchase your product, but a way to gain trust and become a recognized authority in your industry is to share what you know in a way that others can use to their benefit.
Blog About What the Big Guys are Blogging About
Chances are, if the giants in your field are blogging about it, it’s worth your time to do so, as well. Start with their idea, but put your own spin on it by writing it for one particularly industry your serve, by providing your own case studies, or by giving an opposing viewpoint. One of our favorite sources for great blog posts is AllTop. It’s so good we almost hate to give it away. Which leads us to two final pointers:
Don’t Be Afraid of Sharing Your Knowledge
Concerned about the wisdom of giving away your hard-earned tips, tricks and solutions? Reluctant to give away what you really want to be selling? We understand, and sure, some do-it-yourselfers will take what you write about and use it to solve their own problems – without hiring your or buying your product. But, if you didn’t write about it, someone else would.
Freely sharing allows people to see that you know what you’re talking about. Sometimes after doing their research, visitors will decide that yes, they COULD do it themselves, but they’d rather have you do it for them. Others will do it themselves for a while before deciding to enlist professional help – and who do they think they’ll call when they do? Yup, it’ll be you.
Don’t Insist on Complete Originality
Copying someone else’s post is not an option. However, holding out for a topic that no one has ever blogged about is going to keep you from writing anything at all – ever. Look at what others have written on the topic, share links to it and even pieces of ideas, but put your own spin on it.
Your turn! Where do you get your content ideas? Please share in the comments below. Not sure that blogging is really worth all the time and effort? Download our free whitepaper for numbers you just can’t argue with – and strategies to make it work for you.
- Vowing to blog more? 7 shortcuts for fast blog posts (publicityhound.net)
- Blog Content Ideas: 40 Simple Ways To Never Run Dry (probloggingsuccess.com)
- 50 Blogging Ideas to Steal and Take Credit For (pushingsocial.com)