Wondering how to be more effective with your email marketing? Now that you’ve learned how to analyze the results of your email campaigns, increase your open and click-through rates, and increase social shares, it’s time to get down to email campaign strategy with five basic types of emails that you should be sending.
Your email newsletter works in much the same way as your old printed newletter used to, but it gets a much wider circulation, and allows for better tracking. Use your newsletters to: Build brand awareness – a nice reminder of who you are and what your company does for its customers. Create anticipation – new products or services coming soon? Give a teaser. Repurpose your content – share popular blog posts and press releases. Include all sorts of content – from blog posts to white paper download links, upcoming events, offers and surveys.
The possible weakness in newsletters is that putting in a variety of content dilutes the message and call to action. …