Anatomy of a Perfect Press Release

Your company put the finishing touches on a fabulous new product.  Or, maybe you just signed the paperwork on an exciting  partnership.  Someone needs to write a press release.  “Someone” is you.  Don’t worry!  Even if you have no background in journalism, you can write a press release that gets picked up by news outlets everywhere.  Here’s how.

Sure – You Care Enough to Write a Press Release, but Do I Care Enough to Read It?

First, make sure your big news qualifies as actual news.  Do an honest assessment. Is it accurate, useful, and (very important) interesting to anyone outside your group or organization?  If you can apply a trending news topic to your release, so much the better.  For example, are you hearing lots of “green” talk? Highlight your new Eco-friendly items. Is there a big flu outbreak? Talk about your latest super supplement. Focus on what is important to the rest of the world, not on touting your company’s greatness.

Write for a Short Attention Span

Just because you have invested hundreds of hours in this project …

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Google+ Events – More than just another event listing!

Now you can publicize your events – big and small – using Google+ Events!

Google+ Events looks like a fabulous way to promote business and personal events alike.  Imagine a slideshow of your wedding photos while you are still at the reception!  We look forward to seeing the ingenious ways people utilize this great new tool.

Here’s How to Set Up Your Google Plus Event:

Click on “Events” in your sidebar Click on “Create Event” Choose a Theme Enter a Title Enter the Date and Time Enter the Location (optional) Enter Details Invite people by Circle, Name or Email Address Under “Event Options”, “Basic” options allows you to decide if guests may invite others or add photos “Advanced Options” allow you to make this event a Google+ Hangout (online, by invitation only) or make this an event on air (everyone can see it) Click on “Show Additional Fields” to add a website URL, Ticket Seller URL, YouTube URL, and parking information Invitees get a notification and can check their Google calendar before they RSVP.

Some Great Features of Google Plus …

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Create and Promote an Event on Yelp

First, create your personal account and claim your business on Yelp. Note:  Yelp Events are not yet available in all areas, and you will not know if your area is eligible until you submit your event.  So, you may want to put it together quickly, submit, and if it succeeds, go back and add details.

 Create an Event on Yelp

Log in to your personal account Visit http://www.yelp.com/events/create, or go to Events>Add Event Fill in all applicable Fields. Enter a catchy, informative event Name.  “Turning the heat down on Menopause” might be more apt to attract attention than, “Menopause Seminar”. Enter Date and Time Is this a public venue or private address?  Choose one, then, if it is a business name search by name and location to let Yelp link it with the business profile. What & Why:  Enter  Details including who can attend, if they need to RSVP externally as well, what benefits they will receive by attending (yes, including the refreshments!).   This would be a great time to …

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Create and Promote Events on LinkedIn

NOTE:  As of November 26, 2012, LinkedIn Events will no longer be available.  Try sharing a link to your main event page in your status and in groups instead. Also, see our other suggestions for event promotion.

With over  150 million users, LinkedIn is a great vehicle to promote your events – whether they take place online or in-store. Recent improvements have made searching for events even easier, and anyone can create an event!

Note, not all fields are required, but submitting as much information as possible will yield the best results.

To Create a LinkedIn Event

Click “More” at the top of your home page, then select “Events”. Click the “Add an Event” button. In the “Name” section, enter a catchy, informative event Name.  “Turning the heat down on Menopause” might be more apt to attract attention than, “Menopause Seminar”.  Include outlining who can attend, if they need to RSVP externally as well, what benefits they will receive by attending (yes, including the refreshments!). Make sure to include a …

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How to Create “Inviting” Events on Facebook

Facebook changes functionality of features such as Events often, so if you run in to any questions while adding an event, please comment below or “like” us on Facebook and let us know how we can help!

Using Facebook as your business page,

Go to “Home” and click on “Events” in the left sidebar, below  your image. Click on “Add Event” Enter a catchy, informative event Name.  “Turning the heat down on Menopause” might be more apt to attract attention than, “Menopause Seminar”. Enter  Details including who can attend, if they need to RSVP externally as well, what benefits they will receive by attending (yes, including the refreshments!). Make sure to include a link back to your event hub (a web page, blog post or event manager with all relevant information. Add your location. Add date and time. Leave “Show Guest List” checked. Leave “Only Admins can post to the event wall” unchecked. After you create the event, make sure to add a photo.  No one wants to attend a mystery event! If you are going to be there, RSVP …

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