Creating downloadable Ebooks, whitepapers, templates, check lists, or other content offer with information so valuable that people would pay for it is a pillar of effective online marketing or “inbound” marketing. When you create remarkable and useful content, you’re able to build and segment your email lists for more effective marketing and lead follow-up.
But just how do you get from a content offer to a useful email list and lead nurturing process? And how do you get people to sign up for your offer? This process can be overwhelming, but when you break it down step-by-step, nothing gets left out and your content can be a big success! So, let’s get started. You can also download a very detailed checklist here.
Promoting An Ebook or Whitepaper with Marketing Automation
You can promote your content with a combination of programs for landing pages, email and nuturing – and we’ll try to give you affordable options, but we prefer to use HubSpot. Not sure it’s worth the investment? Check out this …