Behind every successful company lies a good marketing strategy. But what if your company is about as interesting as listening to Ben Stein sell Visine? Boring businesses are a reality, but they don’t need to be a marketer’s nightmare. In fact, plenty of companies are marketing “boring” businesses successfully. What’s their secret? Try their four strategies for boring business success!
Change Your Thinking
Think that great marketing requires a hot product? Since most products and services don’t fall into this category, you have to know that’s not true. Letting a “boring” business model discourage you may mean you’re being too literal and you need to think outside your self-imposed box!
Take BlendTec for example. I don’t know about you, but I would never use the word “exciting” to describe a blender. Show me a commercial focused on the actual features of the blender and I leave the room to refill my drink. It’s boring.
However, BlendTec’s marketing strategy is anything but boring. Products are marketed …