3 Tips for Social Media Lead Generation

3 Ways to Use Social Media for Lead Generation

If generating leads is vital to increasing sales at your company, don’t ignore social media. It can help you get the word out about your services, allow you to engage with customers and potential customers, and even figure out what kind of content to add to your website. There are social media networks for every niche, using every medium – including content, imagery, and video. You’re sure to find something that works!

Before you start using social media, though, you’ll want to have something to say. Sharing other people’s content is wonderful – and a must. However, to get people back to your site where they can become leads means that you have to give them a reason to visit! This means blogging, and it means learning to package your message properly for each network.

Get Suggestions for Generating Relevant Content

The first rule of social media is to create original and relevant content. While this may seem impossible in today’s world of content overload, you can do it! No one will say exactly what you want to say in …

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Uncover hidden leads using social media prospecting.

Uncover Hidden Leads Using Social Media Prospecting

Why are you using social media? For customer service, engagement, awareness? How about lead generation? Is that part of your social game plan? It should be!

With more than one billion monthly active users on Facebook, and over 230 million monthly active users on Twitter, you likely already recognize the enormous potential  social media offers for getting your name out there, spreading your content and drawing more people to your site.

You’re likely already engaging your existing fans and followers, but what about the people out there who could really use your products or services, but don’t even know you exist? That’s where social prospecting comes in.

What is Social Prospecting?

It’s the art of searching the social web for your potential prospects, engaging them and drawing them to your site where your amazing content and landing pages will convert them into leads.

Social prospecting starts with listening to conversations in social media. When you find people in need of what you provide, you respond with helpful (non-salesy)  answers. When trust is built and a rapport established, you can invite prospects to find the solutions they need …

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Big results from little landing page changes. #landingpages #leadgeneration

Increase Landing Page Conversions Up to 90% With One Change [Infographic]

We all want more people to sign up for our newsletters, download our ebooks, or request a phone call.  But sometimes, even when our landing pages get plenty of traffic, we still get no more than a trickle of new contacts.

Why is that? Is what we’re offering really so uninteresting? It could be, but it could also be an issue with presentation.

Number of Form Fields

If you’ve ever wanted to sign up for a newsletter, but quit half-way through because you just didn’t think they needed to know your birth date and social security number (kidding, but you get the point), you’ve already discovered one of the possible reasons for low conversion rates. The amount of information a person is willing to provide is often directly related to the perceived value of what they’re about to receive.

For example: Offer someone an incredibly valuable eBook that is so good they’d pay for it, and they will be more willing to disclose their job title, marketing challenges, budget, etc. than a person signing up for a newsletter. For …

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Tracking Phone Sales Sources - Sometimes a phone sale is not really a phone sale! #roi via @scalablesocial

How to Track Telephone Sales from Social Media and Online Sources

Feeling like social media and your website are not giving you the results you need? It could be. It could also be that you just aren’t tracking it well. Google Analytics Goals can help to some extent and software like HubSpot can pinpoint leads and customers by online platform. But what about when someone picks up the phone to place an order or hire you to perform a service? Should you assume they saw your television ad or found you in the Yellow Pages? Probably not.

The Effective, Low-Tech Way to Find Out Where Telephone Sales Come From

Ask.

That’s right. It’s low-tech, and costs no more than 15 seconds of time.

BUT, if they tell you they found you in a phone book (really?), ask if they have seen your blog, website, Facebook or other social channels. Oftentimes, a relationship online leads to trust, which leads to real-world contact and honest-to-goodness sales.

Afraid you or your sales team will forget? Add the field to your order program’s form and do not allow the …

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Landing Page Elements for Success

Ten Elements of Effective Landing Pages

Great landing pages are key to generating leads which you can then nurture to the point of becoming new customers. Check out the ten elements that went in to creating a landing page on our site with a 70% conversion rate! We break it all down below…

What Makes a Landing Page Convert?

Brand your landing page to match your website. Keep people focused on the page at hand – do NOT include navigation. Add an interesting title here. It should directly correspond to your call to action for cohesion (see the CTA for that landing page at right). Add a compelling image. A shot of the cover of the eBook or whitepaper is often effective. If you’re signing people up for a webinar, try a photo of the presenter. Make it easy for people to share your landing page on social media. Here’s another chance to grab attention with a compelling heading. Use this space to spell out a key benefit they will receive. Use a bulleted (easy-to-read) list to tell people why your …

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Not reeling in the right leads? Five reasons. Five fixes.

Five Reasons You’re Getting Lousy Marketing Leads

The leads you’re getting from your website are lousy. Your website traffic is good, and the number of leads coming in is impressive.

However, you’re noticing that the leads coming in are not resulting in the sales you want, and in fact the follow-up is wasting your time. What went wrong? More importantly, how can you get back on track?

Lousy Lead Generation Reason 1:  Your Content is Attracting the Wrong People

Think about your last five blog posts and content offers. What kind of person would want to read them? Are they the people you want to work with? Can they afford your services? More importantly, are they the people who are influential in deciding who their company does business with?

This is extreme and you’d never do this, but let’s say you own a luxury resort in Los Cabos, and your content is all about saving money on travel to Florida.  You’re way off – targeting budget travelers with a completely unrelated destination location in mind. These are people who not only cannot afford your product, they aren’t …

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Giving leads to happiness in business, too. Here's how... #InboundMarketing

Giving Leads to Happiness in Business, Too!

When searching for images portraying “business giving” I was amazed by what I saw. No actual giving – only selling! This so well illustrates the challenge businesses face and explains the resistance many have to “give to get marketing”.

It seems completely counter-intuitive to give away what you have worked so hard to acquire – yet it is what people have come to expect. And if you don’t give it to them, someone else will. So, instead of a dry business image with an exchange of money for goods, I settled on a hunky guy holding a gift. Isn’t that more appealing, anyway? Let’s see how we call all be that hunky guy who is making somebody’s day with his thoughtfulness (good looks 100% optional!).

“Give to Get,” “Youtility,” “Inbound Marketing,” “Content Marketing” – all different words to describe the same thing – marketing that is so great that people would pay for it. So, why not make them pay for it? Isn’t it counter productive to give away your hard-earned knowledge when what you …

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What is inbound marketing?

What is Inbound Marketing?

Is the term “inbound marketing” a complete mystery to you? If so, you’re not alone! Even those in the business of inbound marketing don’t always agree on its exact meaning. The term “inbound marketing,” is sometimes used interchangeably with “content marketing.” Branded terms like Jay Baer’s “YOUtility” further attempt to clarify the mystery by indicating that it’s useful.

To me, inbound marketing is marketing that people love. It fills a need at the right time, in the right format, on the right platform and guides your visitors into a sales funnel that they actually enjoy.

I had an opportunity to collaborate on HubSpot’s new ebook, “The ABCs of Inbound Marketing,” and it got me thinking – how do other professionals explain what inbound marketing means?

How Inbound Marketing Professionals Define Their Marketing Strategy

I asked around on Twitter for some inbound marketing professionals’ one-sentence answers to “What is Inbound Marketing?” Here’s what they said:

“Inbound Marketing is fun, effective and trackable marketing– being there when prospects search, it’s my kind …

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HubSpot - What is it?

What is HubSpot?

There are several “all-in-one” marketing solutions on the market, each with its own set of features and loyal following. We use HubSpot to fuel our inbound marketing and it has worked great for us. We’re also a VAR, partner and I’m certified in Inbound Marketing and the software itself, so clearly, I’ve been drinking the Kool-Aid. Still, Here’s an overview of some of HubSpot’s key features. Want to see them in action? I was a guest on a “HubSpot Features” Google Hangout Friday, September 27th. Take a look!

What is HubSpot?

HubSpot is all-in-one marketing software that helps companies convert website visitors into leads and nurture those leads into prospects. The theory behind it is simple, and is common to all inbound marketing – give people what they want and need and they are more likely to become your loyal customers.

But What Does it DO?

It’s not a “set it and forget it” program. No inbound marketing can be. What it is is a collection of tools that integrate very closely for a fantastic method …

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Is Pinterest delivering the sales and leads you expected? #Pinterest

Is Pinterest Really Generating Leads and Sales for You?

Pinterest is a huge traffic driver. No one disputes that. It’s fun, it’s visual and it can really help build brand recognition. It’s also a great driver of ecommerce traffic, with 70% of users reporting that they go to Pinterest looking for items to buy. But, is Pinterest bringing in sales for you? Is it possible to know?

Easy Ways to Tell if Pinterest is Generating Leads and Sales for Your Business

We’re all for keeping things simple.  We use HubSpot for most of our online marketing, and the software makes it so simple to see where our leads and new customers come from.

Tracking Leads from Pinterest

If you’re not using HubSpot or other tracking system, you can still use Google Analytics (assuming you have it set up on your website) to track leads from Pinterest (or anywhere else). Here’s how:

Set up all contact forms and download submission forms to redirect to  “Thank You” pages after submission (this is good practice, anyway). Each form …

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