Why are you using social media? For customer service, engagement, awareness? How about lead generation? Is that part of your social game plan? It should be!
With more than one billion monthly active users on Facebook, and over 230 million monthly active users on Twitter, you likely already recognize the enormous potential social media offers for getting your name out there, spreading your content and drawing more people to your site.
You’re likely already engaging your existing fans and followers, but what about the people out there who could really use your products or services, but don’t even know you exist? That’s where social prospecting comes in.
What is Social Prospecting?
It’s the art of searching the social web for your potential prospects, engaging them and drawing them to your site where your amazing content and landing pages will convert them into leads.
Social prospecting starts with listening to conversations in social media. When you find people in need of what you provide, you respond with helpful (non-salesy) answers. When trust is built and a rapport established, you can invite prospects to find the solutions they need …