Online marketing - how to get more for less. Eight tips.

Online Marketing – Eight Ways to Spend Less and Get More

So, your online marketing is working, but times are tough, and you need to cut back. Or, maybe it’s time for an audit and you know your budget is going to be questioned. And really, everyone loves to save money. When push comes to shove, can you really get more for less when it comes to online marketing? Maybe.

Get Better at PPC

Spending a fortune on Google AdWords or Facebook advertising? It’s easy to do! Did you know you can dramatically cut your costs by simply learning how to create better Google AdWords ads and ad groups? It’s true! Google uses a “relevance” score to determine how much to charge you. Either spend some time learning about AdWords and Facebook ads, or hire someone to set it up for you. A moderate investment now can save you a lot in the future.

Create Better Landing Pages

It costs just as much to create a crummy landing page as an inspiring one, but a good landing page will make the most of your PPC traffic AND your …

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Blogging ROI - Five Metrics to Watch and Five Adjustments to Make

Measure and Improve the ROI of Your Business Blog in Five Easy Moves

Who should read this: Business bloggers or business owners investing in blogging who are not sure it is worth the investment, anyone who wants better results from their blogging, or anyone considering blogging but wondering if there is any way to know if it is producing the ROI they expect.

You’ve embraced blogging and are doing a great job writing quality content on a regular basis. You’re starting to generate some more traffic and even a few leads, but you’re still not sure if it’s worth all the time, effort, and money you’re spending. If you need some help figuring out what to measure and how to improve the numbers you see, you’ve come to the right place.

Measuring your business blog is a great way to identify ways to improve its performance. If the primary goal of your business blog is to generate leads, for example, you’ll want to gauge how well it’s generating leads today and discover which articles and specific tactics are particularly working toward achieving that goal.

Once you can identify the key factors that make …

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Six signs you're not ready for #inboundmarketing

Inbound Marketing and Social Media Outsourcing – Six Signs That You’re Not Ready

Inbound marketing works, but some businesses looking to hire an agency to help them are better off sticking to traditional marketing – for now. Yours might be one of them if:

You’re Not Ready for Prime Time

If you’re not proud of your product, service or customer service – stop! Inbound marketing (and social media in particular) will magnify your shortcomings.

Need a case in point? Amy’s Baking Company in Scottsdale, Arizona had a very public meltdown starting on the reality show Kitchen Nightmares and continued in train wreck fashion on Facebook.

As one clever Facebook user advised, “I think you guys need to recognize that Facebook isn’t really a good channel for you.” Get your house in order and then embrace inbound.

You Don’t Know What You Want

“More sales” is not a complete goal. When you start talking to an inbound marketing agency, you will be asked questions such as:

Who is your ideal …

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Get more leads from your website - why no one is biting.

Three Reasons You’re Not Getting Leads from your Website & Simple Remedies

You create a great website, go live and then – nothing! No phone calls, no emails and no new customers. So, what happened?

Why Don’t I Get Leads From my Website?

It could be that your website isn’t well designed for lead generation. Maybe you’re not giving people incentive to become a lead, or it could be as simple as you not telling them how to become leads.

How Can I Get More Leads From My Website? Inbound Marketing.

Getting more traffic to your site is a hot topic, and one we’ve covered in detail, but for now, we’ll assume that you have people coming to your site – just not doing anything when they get there. What you need are basic inbound marketing skills. Here’s how to get started:

Your Website Isn’t As Good As You Think it Is

Ask an impartial observer to take a look at your site. Get their observations on:

How easy it is to navigate How readily they can tell what it is you do or sell Whether or not it feels modern …

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outsource inbound marketing set it and forget it?

Outsourcing Social Media & Inbound Marketing – Don’t Expect to “Set it and Forget it”

If you’re considering outsourcing your company’s social media, you probably have a lot of questions. If you are already working with an inbound marketing company, you may be wondering how to get more out of the relationship.

We’ve worked with many small businesses, and have learned a thing or two about outsourcing relationships that work – and those that don’t. The best predictor for success or failure is a company’s commitment to keeping us in the loop.

We really want to be an extension of your business – a partner with all your departments. No doubt your agency does, too. Here’s how you can do your part. Step one is realizing that an effective inbound marketing outsourcing partnership is just that – a partnership.

“I’m thinking about outsourcing my company’s social media – does that mean I won’t have to do anything at all?”

Oh, wouldn’t that be nice? However, social media for your business is for YOUR business, so no agency, no matter how good they are, can do it well without you. The agency or individual responsible will …

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#Content Marketing - Where Follow Through Matters

Content Marketing – How’s Your Follow-Through?

So, you just spent most of the week writing THE best ebook on something-or-other. People are downloading it like mad and you’re feeling pretty good about yourself, right? Well, you should. Looks like you’ve mastered the are of the effective call to action and you know how to spread the word about your content.

But then what? If you’re waiting for the phone to start ringing when people who read your ebook are overcome and want to buy your products or hire you immediately, you are likely to be very disappointed. You might even feel taken advantage and think, “All that work, and what do I get out of it?”

It doesn’t have to be that way. Sure, anyone can read my blog posts without telling me anything about themselves, but on this site, I also have 14 downloadable online marketing resources that took many hours of research, writing and design. They’re also available for free. I’m happy to help!

However, I do want to know who is reading my premium …

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Effective Call to Action

Creating Effective Calls to Action – Eight Tips

So, you have a new ebook, an upcoming event, webinar or TweetChat? Aside from posting updates to Facebook, Twitter, Google Plus and have sent out an email announcement, what other ways are there to increase downloads and signups? One great tool is the call to action. Chances are, you are already using calls to action on your website or blog.

What is a Call to Action?

A call to action (CTA) encourages visitors to your site to perform a desired action. It could be signing up for your webinar, downloading content or contacting you directly. Calls to action turn visitors into leads and leads into more invested leads.

How to Create a Good Call to Action

1. Choose the Right Wording

The content or event you are promoting will influence your call to action. No doubt you have identified a need or desire of your customers, and your content will fill it. For instance, our ebook, “Enhance Your Internet Presence” is a perennial favorite.  The tag line, “Stumped on Social?” …

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Just Tell Me What to Do – Or, the Power of a Call-To-Action

Think no one likes to be told what to do?  Think again!  When you are the expert, your prospects are counting on you for direction, and when they’re ready, a little nudge towards making a decision.  Take this, for example:

Last week I was shopping for car insurance.  I had just moved to Wilmington, North Carolina, and not only did I need to change to an in-state agent, but I needed to up my coverage because of the crazy drivers around here!

First, I checked with the company who insures my home. Then I tried online.  I went back and forth, even requesting that my homeowner’s insurance company re-send my quote.  It struck me as strange that no one tried to coax me to make up my mind and just switch policies!  It was the same way with the companies I’d called about trash and recycling, but I digress.

While I was still waffling, I got a call from a local agent with the same company I’d used in Texas, offering to just switch my old policy over.  We adjusted …

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