So, your online marketing is working, but times are tough, and you need to cut back. Or, maybe it’s time for an audit and you know your budget is going to be questioned. And really, everyone loves to save money. When push comes to shove, can you really get more for less when it comes to online marketing? Maybe.
Spending a fortune on Google AdWords or Facebook advertising? It’s easy to do! Did you know you can dramatically cut your costs by simply learning how to create better Google AdWords ads and ad groups? It’s true! Google uses a “relevance” score to determine how much to charge you. Either spend some time learning about AdWords and Facebook ads, or hire someone to set it up for you. A moderate investment now can save you a lot in the future.
Create Better Landing Pages
It costs just as much to create a crummy landing page as an inspiring one, but a good landing page will make the most of your PPC traffic AND your …