As an agency, you pay for content to promote your business (smart move). Once you pay for it, you assume it’s yours and it will not be resold or republished by the writer. You probably never gave it another thought.
As a writer, you pour your heart into the best blog post EVER. Your company or client publishes it on their blog with your byline, maybe even with your photo, and pays you for it. Maybe you add it to your LinkedIn publications or share a link to it on Twitter. Maybe not.
But, who owns it now? What happens when an employer supplies content to other companies? Can they claim the content as their own? And, who SHOULD own it?
As someone on both sides of the issue (I’m a writer for a business I co-own and I hire writers to supply content to our clients), this is of interest to me, though it’s never been a matter of contention with our awesome writers or my fabulous business partner.
In fact, one of my writers asked me if …