This post originally appeared on Inbound Insiders, a new section on the Inbound Hub blog.
Well, you’ve done your market research (who knew there was such demand for a kielbasa manufacturer in Cleveland?), chosen your business name (“Greg’s Kielbasa” — after your grandfather!), and perfected your product anddelivery — Yum!
Now you’re planning a website that’ll have your potential customers’ mouths watering and distributors lining up around the corner. But there’s one step that can turn even the most confident of business owners into a waffling, indecisive pool of jelly: choosing the perfect domain name and extension.
There are plenty of different aspects to consider before selecting just any old name. So how do you ensure your website is represented by the best possible domain name and extension? First, a short lesson on how they came to be.
Domain Names & Extensions: A Brief History
Before 1984, when University of Wisconsin technicians developed a name server, there were no domain names, only numbers like http://188.8.131.52/ to designate a website address. Imagine that on your business card!
Suddenly in 1985, domain names using the …