Some say “content is king” when marketing your business. We say QUALITY content is king. Whether you’re blogging, updating a status, or tweeting for your business – what you share matters. So often when people don’t get the engagement they want from social media marketing, the problem lies with their quality of their content.
Just like most things in life, much of your social media marketing ROI is dependent on what you put into it. In this case, we mean the quality and consistency of the content used in particular. Here are a few areas every business owner should evaluate from time to time to keep quality in their content.
Tips to Evaluate Your Social Content
Is Your Content Consistent? This is a big one. Higher engagement results when fans can depend on your content. You should post to social media platforms at least once a day. In fact, many companies find improved benefit in posting multiple times a day. This will help establish your company’s presence and credibility. Insider Time-Saver Tip: Use Buffer or