The internet may have made publishing content easy and affordable, but your prospects’ expectations have made it a necessity! Despite warnings about impending “Content Shock,” people’s appetite for truly useful content has not diminished. If you are not giving them what they want, they will find someone who is. Then they’ll buy from them.
Last night, our little Wilmington Social Media Club was honored to have Melissa Pressley, Content Marketing Manager at the Wilmington Business Journal and Wilma magazine visit us and present, “You are a Publisher – So Start Acting Like One!”
If you’ve never been to a Social Media Club Meetup, put it on your calendar. As a co-organizer, I can tell you we’re not out to sell anything or promote any business. We’re here to help and because this stuff really gets us fired up! This meetup was packed – standing-room only. So, what brought these business owners out on a Thursday night? The promise of an explanation of content marketing!
Of course, the practice of publishing …