How Can #Twitter Make Money For My Business?

Twitternomics – How Can Twitter Make Money for my Business?

Can Twitter really make money for your business? This one is similar to the biggest question my late father had about my work, “People PAY you to Tweet?” Haha. Yes, Dad, they do – but it’s not that simple. I was happy to have the chance to show him why businesses do pay for help with Twitter – effectively using Twitter really CAN make money for your business!

The strategies and techniques for building a business with Twitter are similar to general suggestions on how to monetize social media, but the potential benefits, mindset and mechanics of each platform differ somewhat. So, how do Tweets, Retweets, Mentions and Follows turn in to increased business profits?

Twitter Generates Targeted Website Traffic

Sharing your blog post links with relevant and intriguing updates brings to your site people who want to know about your products, services, or information.

Pro Tip: Have your followers help spread the word for more visitors. Using hashtags increases the chances of a Retweet by …

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How Can I Monetize Social Media? Six Ways #socialmedia increases sales.

How Do I Monetize Social Media? Six Ways Social Media Increases Sales

“How do I monetize social media?” That was one of the questions submitted when we asked our Facebook fans about commonly-asked online marketing questions. Engagement and growing fan counts are all very nice, but if it doesn’t lead to a better bottom line, is it worth the effort? Perhaps you’ve wondered yourself – is there a way to make money from social media?

How Does Utilizing Social Media Lead to Increased Business Profits?

It doesn’t automatically, but you knew that. In fact, if your business is not ready for social media, your efforts could actually backfire.  With an investment in time and a commitment to ongoing quality, however, you can expect to see any or all of these six profit-boosting benefits. Note that with one exception, these benefits don’t form a straight line to increased sales. But the path from awareness to new customer is rarely a straight line, anyway.

1. Social Media Increases Exposure and Builds Brands

It’s not rocket science. Being on …

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measuring the success of lead generation

Measuring the Success of Lead Nurturing and Marketing Automation

Marketing automation can simplify your inbound marketing, allowing you to make better use of marketing and reach a more engaged audience. The term ‘marketing automation’ is most commonly used to describe the software marketers use to manage leads from first contact to purchase. Marketing automation tools can be used to trigger a series of introductory emails to educate leads about what you offer. They can also help you segment your leads and deliver intelligence about leads to your sales team.

1.     Segmentation Intelligence

Segmentation intelligence includes visitor behaviors, personas, demographics, etc. that can be used to segment your audience in order to send more targeted content and offers based on their individual wants and needs at a given point in the sales process

What to Look For

Marketing automation helps you to be a smarter marketer by enabling you to identify and differentiate between segments of leads. Marketing automation tools can help you to identify these points of differentiation, such …

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Measure your online marketing success eBook. #ROI #Marketing

Measuring Your Online Marketing Success – New eBook

We get it – really.  You carve out enough time to do some online marketing and hope it pays off, but the last thing you want to do is pour over endless reports full of numbers that mean nothing to you and get you no closer to knowing what’s working and how to improve.

That’s why we created this eBook. We’re not naturally “numbers” people either. We prefer words, stories and relationships to facts and figures and maybe you’re the same way. We promise you – you can tame the online marketing metrics beast!

We’ll look at some of the most important metrics and help you break it down. Each number to watch includes:

An easy to understand definition, A goal or trend to shoot for and, A “how to improve” section for real results.

Who should read this Online Marketing ROI eBook and why?

Anyone using online marketing for their business who is not sure which metrics to track, what they mean, or what to do with the information.

There is so much …

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Online marketing - how to get more for less. Eight tips.

Online Marketing – Eight Ways to Spend Less and Get More

So, your online marketing is working, but times are tough, and you need to cut back. Or, maybe it’s time for an audit and you know your budget is going to be questioned. And really, everyone loves to save money. When push comes to shove, can you really get more for less when it comes to online marketing? Maybe.

Get Better at PPC

Spending a fortune on Google AdWords or Facebook advertising? It’s easy to do! Did you know you can dramatically cut your costs by simply learning how to create better Google AdWords ads and ad groups? It’s true! Google uses a “relevance” score to determine how much to charge you. Either spend some time learning about AdWords and Facebook ads, or hire someone to set it up for you. A moderate investment now can save you a lot in the future.

Create Better Landing Pages

It costs just as much to create a crummy landing page as an inspiring one, but a good landing page will make the most of your PPC traffic AND your …

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Why email marketing still works.

Email Marketing- The ‘Old-Fashioned’ Method That Blows The Rest Away!

Since when is email old-fashioned? Well, it’s been around over forty years now, and how things have changed in that time! With all the talk of email overload and Gmail’s new tab layout, you would think that email is rapidly going the way of the dinosaur. Not so – and good thing, since email has the highest ROI of marketing channels, producing $57 for every dollar spent. (via Oglivy One Worlwide)

Why Email Marketing Still Works

What’s the first thing you once you get to work and grab a cup of coffee? Chances are, you fire up the computer and check email. Experts will tell you this is not a good way to stay productive, but it seems to be ubiquitous nonetheless! Some other reasons not to give up on the old online standby:

Email is Easily Trackable

When you use an email provider like HubSpot, Mail Chimp,  Constant Contact, or AWeber, you can see exactly who opens your email, who clicks on a link, and even which link they …

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Social media impacts customer purchases

Social Media Not Giving You the Return on Investment You Expected?

So, it’s a couple of months in with your new online marketing agency, and you’re not so sure about this social media “thing.” You’re looking at a report with fancy graphs and numbers, and terms that mean absolutely nothing to you. What are you paying for, anyway? Is it even POSSIBLE to determine the ROI of social media?

It sure is. Without going in to what the numbers mean and how to improve them, let’s look at some questions you might ask regarding possible reasons  you’re not seeing the return you expected from social media.

Is it Too Soon?

Has it been less than six months since you started? Give it time. As long as you are seeing some action, keep it up. Don’t become a person who says, “I tried it and it didn’t work!” without giving it a chance.

Are You Expecting Too Much?

I know, it sounds like a cop-out, but, perhaps because social media has been touted by some “experts” as a sort of …

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Social media success - engagement

Social Media Success – Five Key Numbers to Watch [Infographic]

“You can’t measure the ROI of social media!” If you’ve heard (and believed) that one, you’re not alone, but it simply isn’t true. Measuring the success of your social media marketing is not so different from measuring the success of other marketing efforts. You still need to understand:

How large your audience is, How fast it is growing and, How much traffic social media efforts drives, and most importantly, how many leads or customers are generated by that traffic.

Social Media Success Factor 1:  Social Audience Growth and Reach

The total number of people engaging with your brand in social media channels, such as Facebook “Likes,” Twitter followers, LinkedIn Group members, blog subscribers, YouTube channel subscribers, etc.

 What to Look For in Social Media Growth & Reach

Watch for a steady increase in the number of followers or fans you have, but don’t look to expand just for the sake of numbers. Your overall goal is to get your audience to share your content, visit your website, sign up for your newsletter or fill out a form and become a …

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Improve the #ROI on your #PPC

Improve Your Paid Search Marketing ROI in Five Steps

Paid search is a great way to get visitors to your website NOW. No need to wait months for the search engines to pick up your website and blog posts – just pay, and your listing shows up! When you use Google AdWords, LinkedIn ads or Facebook ads, you’re spending money on each click you generate, so you need to know how much you’re spending to acquire each visitor and each lead, as well as how much of a profit you’re making on that adspend.

You can get some very specific tips on improving the ROI of your paid marketing from our blog.

1. Click-Through Rate (CTR)

The percentage of the audience that viewed your ad and actually clicked on the link provided, calculated by dividing total clicks by the number of impressions.

What to Look For

As you become more skilled with paid search, your CTR will go up.

How to Improve Your Click-Through Rate

Monitoring your CTRs over time will help you determine the quality and effectiveness of your ad. If you want to improve CTRs for …

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Blogging ROI - Five Metrics to Watch and Five Adjustments to Make

Measure and Improve the ROI of Your Business Blog in Five Easy Moves

Who should read this: Business bloggers or business owners investing in blogging who are not sure it is worth the investment, anyone who wants better results from their blogging, or anyone considering blogging but wondering if there is any way to know if it is producing the ROI they expect.

You’ve embraced blogging and are doing a great job writing quality content on a regular basis. You’re starting to generate some more traffic and even a few leads, but you’re still not sure if it’s worth all the time, effort, and money you’re spending. If you need some help figuring out what to measure and how to improve the numbers you see, you’ve come to the right place.

Measuring your business blog is a great way to identify ways to improve its performance. If the primary goal of your business blog is to generate leads, for example, you’ll want to gauge how well it’s generating leads today and discover which articles and specific tactics are particularly working toward achieving that goal.

Once you can identify the key factors that make …

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