I feel for anyone in this situation. Seriously. You know you need to be marketing your business online. You know you don’t currently have the skills required or the available time.
You probably don’t even have the time to learn enough to know if a given individual or agency knows what they’re doing.
Still, to avoid being taken in by a clueless or careless marketing agency, there are a few things you need to know. It’s worth the six minutes it’ll take you to read this!
Inbound Marketing Truth #1: It’s Not Cheap
If someone tells you they can offer you “full inbound” for $750/month, run away. To do all the work required is going to cost more – a lot more. Anyone who says otherwise does not know what “full inbound” means.
Inbound Marketing Truth #2: It’s Not Lightning Fast
Sorry. If you want instant results, you’ll need to shell out for Google AdWords and perhaps some paid social. This is not in itself a bad thing, but the advantage of inbound is that the benefits accrue over time – you …