So, it’s a couple of months in with your new online marketing agency, and you’re not so sure about this social media “thing.” You’re looking at a report with fancy graphs and numbers, and terms that mean absolutely nothing to you. What are you paying for, anyway? Is it even POSSIBLE to determine the ROI of social media?
It sure is. Without going in to what the numbers mean and how to improve them, let’s look at some questions you might ask regarding possible reasons you’re not seeing the return you expected from social media.
Is it Too Soon?
Has it been less than six months since you started? Give it time. As long as you are seeing some action, keep it up. Don’t become a person who says, “I tried it and it didn’t work!” without giving it a chance.
Are You Expecting Too Much?
I know, it sounds like a cop-out, but, perhaps because social media has been touted by some “experts” as a sort of …