Social media impacts customer purchases

Social Media Not Giving You the Return on Investment You Expected?

So, it’s a couple of months in with your new online marketing agency, and you’re not so sure about this social media “thing.” You’re looking at a report with fancy graphs and numbers, and terms that mean absolutely nothing to you. What are you paying for, anyway? Is it even POSSIBLE to determine the ROI of social media?

It sure is. Without going in to what the numbers mean and how to improve them, let’s look at some questions you might ask regarding possible reasons  you’re not seeing the return you expected from social media.

Is it Too Soon?

Has it been less than six months since you started? Give it time. As long as you are seeing some action, keep it up. Don’t become a person who says, “I tried it and it didn’t work!” without giving it a chance.

Are You Expecting Too Much?

I know, it sounds like a cop-out, but, perhaps because social media has been touted by some “experts” as a sort of …

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Social media success - engagement

Social Media Success – Five Key Numbers to Watch [Infographic]

“You can’t measure the ROI of social media!” If you’ve heard (and believed) that one, you’re not alone, but it simply isn’t true. Measuring the success of your social media marketing is not so different from measuring the success of other marketing efforts. You still need to understand:

How large your audience is, How fast it is growing and, How much traffic social media efforts drives, and most importantly, how many leads or customers are generated by that traffic.

Social Media Success Factor 1:  Social Audience Growth and Reach

The total number of people engaging with your brand in social media channels, such as Facebook “Likes,” Twitter followers, LinkedIn Group members, blog subscribers, YouTube channel subscribers, etc.

 What to Look For in Social Media Growth & Reach

Watch for a steady increase in the number of followers or fans you have, but don’t look to expand just for the sake of numbers. Your overall goal is to get your audience to share your content, visit your website, sign up for your newsletter or fill out a form and become a …

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Improve the #ROI on your #PPC

Improve Your Paid Search Marketing ROI in Five Steps

Paid search is a great way to get visitors to your website NOW. No need to wait months for the search engines to pick up your website and blog posts – just pay, and your listing shows up! When you use Google AdWords, LinkedIn ads or Facebook ads, you’re spending money on each click you generate, so you need to know how much you’re spending to acquire each visitor and each lead, as well as how much of a profit you’re making on that adspend.

You can get some very specific tips on improving the ROI of your paid marketing from our blog.

1. Click-Through Rate (CTR)

The percentage of the audience that viewed your ad and actually clicked on the link provided, calculated by dividing total clicks by the number of impressions.

What to Look For

As you become more skilled with paid search, your CTR will go up.

How to Improve Your Click-Through Rate

Monitoring your CTRs over time will help you determine the quality and effectiveness of your ad. If you want to improve CTRs for …

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Blogging ROI - Five Metrics to Watch and Five Adjustments to Make

Measure and Improve the ROI of Your Business Blog in Five Easy Moves

Who should read this: Business bloggers or business owners investing in blogging who are not sure it is worth the investment, anyone who wants better results from their blogging, or anyone considering blogging but wondering if there is any way to know if it is producing the ROI they expect.

You’ve embraced blogging and are doing a great job writing quality content on a regular basis. You’re starting to generate some more traffic and even a few leads, but you’re still not sure if it’s worth all the time, effort, and money you’re spending. If you need some help figuring out what to measure and how to improve the numbers you see, you’ve come to the right place.

Measuring your business blog is a great way to identify ways to improve its performance. If the primary goal of your business blog is to generate leads, for example, you’ll want to gauge how well it’s generating leads today and discover which articles and specific tactics are particularly working toward achieving that goal.

Once you can identify the key factors that make …

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Five #SEO tips that will get your site closer to the top

Five Easy Ways to Improve your Search Engine Optimization (SEO) Today

Who Should Read This: Business owners who want website traffic without spending a lot of money on paid search.

Everyone wants to be #1 on Google, but if you’ve been marketing your business online for any length of time, you know that isn’t as easy as it sounds! Measuring how well you’re doing with your Search Engine Optimization (SEO) is the first step to moving up in the rankings and increasing website traffic to your site, but we’ll go beyond and help you put your new-found knowledge to work.

1. Identify Your Keywords and Rankings

First, perform keyword research for your site, or hire someone to do it for you (it takes a few hours or around $250). Keep those keywords handy and use them in your website pages, ads and blog posts.

Google makes it difficult to see all the search terms that bring visitors to your site. So many are displayed as “unknown” that you may have to infer from your most popular pages the search terms that are working for …

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Measure the success of your website with #analytics - Don't play pin the tail on the donkey with your marketing!

Measure and Improve the Success of Your Website with Analytics – It’s Easy!

If you’re not using analytics to measure your website’s success and to inform your online marketing strategy, you’re playing the online marketing version of pin the tail on the donkey – aimlessly drifting about, hoping something will stick, and in the right place! Everything you do, everywhere on the web, should be with the aim of driving visitors to your website and landing pages. To that end, it’s time to get comfortable with analytics.

If your website isn’t already using Google Analytics, HubSpot, or some other software to measure your results, get in touch with your website manager and ask them to set it up before you go any further. All set? Good.

What do all those Numbers Mean?

It can be tempting to just pick one number, maybe unique visitors or pageviews and just compare that month to month. However, if you do that you’re missing out on a lot of valuable data that can help you see how you’re doing and, even more importantly, how to improve. Let’s look at eight major metrics, what to aim for, what they …

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How to Give someone access to your Google Analytics without Sharing your Google Password – Updated 10/13

Google is in to everything these days, so you really don’t want to be sharing your password, especially if all you really want to grant access to is Analytics. Instead, add a user to the profile you want to share!

First, you will need the Google Email address of the person you wish to share with.

From your Google Analytics dashboard, select the profile from your accounts list. Then hit the “Admin” button.

Grant access either to the account  or the individual property by clicking “User Management” under the appropriate column.

In the “Add permissions for:” box, enter the address you were given. Select how much access they will have. Choose “read and analyze” and “colaborrate” for less access. Add the “Edit” and “Manage Users” options for more control (but be choosy about who you allow full access!) Choose the “Notify this person by email” box to alert them that they have been given access.

That’s it!

 Click to enlarge …

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