Mobile Website Tracking for Call and Message Link Buttons

Ever wish you could find out how many people click the “call now” or “send mssage” buttons on your mobile website?  Well, you can!  With Google Analytics event tracking, it’s simple.

Install Basic Analytics Tracking Code

First, make sure you have you analytics tracking code on all your pages, just before the </head> tag.  It looks like this (where “UA-XXXXXXXX-X” is your Analytics Property ID (find it in the Admin section of Analytics)):

<script type=”text/javascript”>

var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-XXXXXXXX-1']); _gaq.push(['_trackPageview']);

(function() { var ga = document.createElement(‘script’); ga.type = ‘text/javascript’; ga.async = true; ga.src = (‘https:’ == document.location.protocol ? ‘https://ssl’ : ‘http://www’) + ‘.google-analytics.com/ga.js’; var s = document.getElementsByTagName(‘script’)[0]; s.parentNode.insertBefore(ga, s); })();

</script>

Add the Links You Wish to Track

Now, add links that, when clicked, trigger a phone call, email message or text message.  Here’s what they’ll look like:

Code to create a “call” button on a mobile site: <a href=”tel:1111111111″>Call 111.111.1111</a> anytime. Code to create a “message” button on a mobile site: <a href=”mailto:emailaddresshere.com?subject=Message from Mobile Site”>sending email</a> Code to create an SMS (text) message button …

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Five Reasons Why You Need a Mobile Website Now!

Why Go Mobile? It’s About The Numbers!

Recent studies show that approximately 30% of the visitors coming to your website are using a mobile device.  Indeed, our own small-scale study found similar rates. Since the majority of Americans now own a smartphone, we can only expect that to increase. In fact, mobile visits to our site have more than doubled in the last year.

Your Website Doesn’t Translate Well to Mobile – And People Are Leaving

Take a look at the image below.  The site on the left (ours), has a mobile version.  The one on the right does not.  Which would you rather browse?

In the context of Google Analytics, “Bounce rate” is the percentage of visits wherein the visitor went never got past the first page they came to on your site. Our small study showed that the average bounce rate for mobile visitors was about 15% higher than those visiting from a desktop computer. Total time spent on the site by mobile visitors was …

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