A few weeks back, our partner HubSpot, asked for contributors to a new ebook – The ABCs of Inbound Marketing. I didn’t see the message for a couple of hours (thanks, GMail tabs!), so by the time I went to choose my topic, the pickings were slim. I chose “XML,” not really sure what it was about and with no idea how it worked with inbound marketing. That’s OK! Blogging is always a great way to learn new things.
In keeping with the ebook’s collaborative style (28 companies contributed), and for a bit more of a technical look at XML, I put out a call to some of my peers on Google Plus and Twitter. The reply was almost nothing – but not quite! Michelle Phillips of Codefetti had some experience and knowledge that she was happy to share,
What is XML?
“XML (Extensible Markup Language) is a standard that evolved in order to retrieve information and data stored on the Web. Although HTML (HyperText Markup Language) was fine for displaying text …