Is it writing skills? Insight into human thinking? Creativity? Technical know-how? Yeah, those sure help, but many of the BEST marketing minds have a little something extra. Often it’s an innate ability that has been cultivated. I have my own idea of what makes a good marketer, but decided to ask (via Google+) some of the best marketers I know to tell me what THEY think! What makes a successful marketer?
The hard part is, they were only allowed to give one. If you’re looking to hire an agency to promote your business, you’ll find their insights extremely helpful.
It’s About Attitude
This first one comes from one of the most delightful people online these days, Peg Fitzpatrick. She’s co-author of the recently released Art of Social Media along with Guy Kawasaki. Peg is EVERYWHERE online, has a very distinctive style, and is relentlessly positive – always lifting up others. She makes social look easy (dagnabbit!). Here’s what she said.
“I think having a great attitude is important because marketing is much harder than it looks! Having …