Nearly all business owners understand that online marketing is of vital importance to your online success. And while you don’t want to get so bogged down in planning that you never start, there are some things you simply need to do before you jump in feet first. These principles also apply if you are considering revamping your online marketing.
Step One: Take an Honest Look at Your Business Overall
Believe me, I get it. Your business is your baby. But with successful online marketing comes a magnification of every aspect of your business – the good, the bad, and (especially) the ugly. Is your product or service truly valuable – one you have reason to be proud of? Is the pricing reasonable? You don’t have to be the least expensive, but if you’re the most expensive, there had better be a good reason for it.
Step Two: Perfect Your Customer Service
Review sites and social media interactions have taken customer service from private phone call to public spectacle. While there is likely already some talk about you online (for good …