Remember the song “Why Can’t we be Friends?” by War? Well, it’s a perfect theme song for the social media – SEO relationship. In recent years, there have been many articles arguing the value of one over the other. “SEO is Dead.” “Why SEO will always beat Social,” and on and on.
The truth is, you don’t need to take sides. Successful marketers see the benefit of using social media as a complement to SEO. When social media joins forces with SEO, it can spell wonderful things for your company. Check out our illustrated explanation of how Google+, specifically, can boost your search engine rankings.
SEO (search engine optimization) and social media serve very different, but equally important functions in marketing your business. Let me explain. Remember that kid in grade school? The guy who liked crunching numbers and problem solving? Of course you do. That guy is SEO personified.
SEO is made up of algorithms – complex mathematical formulas used by …