How many terrible websites, spammy directories, and link-building schemes have been launched in the pursuit of “getting on the first page on Google”?
Yes, the quest for search engine optimization (SEO) has lead the unwary down some pretty shady paths, and that unfortunate trend doesn’t seem to be letting up.
While we’ll leave any belief in mythical creatures to you, there are some myths about SEO we just couldn’t stand to see perpetuated one day longer. First, why we can’t afford to ignore SEO…
Why We Still Need SEO
The truth is, your website does need Google and other search engines to like you, so SEO is still important. Although social media, email, links from other websites and direct traffic may account for a large amount of your website traffic, most established websites get more than half their traffic from search engine referrals. There’s a reason “Google” has become a verb. As in, “Google it.” It’s the default go to for most searchers. Social search may be growing, but nobody says, “Twitter it” – yet.