Does Article Submission Still Work?

Recently, a friend of Scalable asked, “What do you think of services such as Manual Article Submission?”

Great Question!  What she was referring to is the practice of submitting or syndicating articles to various online directories. Unlike automated submission, which is likely to get you penalized in a hurry, those offering manual article submission promise to raise your search engine ranking and drive traffic to your site by providing many links to your site.

However, with recent updates, Google has begun penalizing sites with low-quality article directory links. What about quality submissions and good content?  Directories that changed their policies in response to Panda (Ezine, Digg, Buzzle, ContentDig) may get you some higher-value links. However, you’ll need to contribute unique, quality content to each, and who has time to do that when you have your own blog to maintain?

Why unique to each site? Because of duplicate content rules, if you publish the same article to your site and to a directory, Google may very well filter the article on your site, giving ranking only to the directory. If you …

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Social Media vs SEO for Pharmacy Promotion?

Short Answer: YES!   Social Media and SEO (Search Engine Optimization) work together beautifully, so  you really shouldn’t choose one or the other when deciding how best to invest your time and budget when promoting your pharmacy or other business online.

The Case for SEO

Since you want to be found (usually by people using search engines), you must pay attention to SEO.  It should be acknowledged that Facebook, Twitter and even Google+ are becoming tools for searching in their own right.

Adding fresh content, using the right keywords, and basic SEO strategy will go a long way in improving your search engine rankings and bringing in more qualified visitors. Always write for the readers, not the search engines.

The Case for Social Media

Because social media has become an ingrained part of our culture, once people find you, they expect your site and blog to be engaging and interactive.  Having become wary of company marketing, they also want to see what others are saying about your products and services.  So, it is beneficial to have a strong social presence as …

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How to Give someone access to your Google Analytics without Sharing your Google Password – Updated 10/13

Google is in to everything these days, so you really don’t want to be sharing your password, especially if all you really want to grant access to is Analytics. Instead, add a user to the profile you want to share!

First, you will need the Google Email address of the person you wish to share with.

From your Google Analytics dashboard, select the profile from your accounts list. Then hit the “Admin” button.

Grant access either to the account  or the individual property by clicking “User Management” under the appropriate column.

In the “Add permissions for:” box, enter the address you were given. Select how much access they will have. Choose “read and analyze” and “colaborrate” for less access. Add the “Edit” and “Manage Users” options for more control (but be choosy about who you allow full access!) Choose the “Notify this person by email” box to alert them that they have been given access.

That’s it!

 Click to enlarge …

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Google Plus Makes Search Personal

Google Search plus Your World – Personal Search Results

Yesterday, Google Search was limited to public webpages. Great information was out there, sure, but most of it was published by people you don’t know and really have little reason to trust.  Starting today, Google Search is adding content published on Google Plus to your search results!  Because of the way Google Plus manages relationships, this translates to search results based on YOUR relationships.

You can now your own content and content shared specifically with you by those in your circles – and this will ONLY be available to you! Autocomplete and results will display Google+ Profiles,  helping you find people you might be interested in following. People and Pages related to your query will display, enabling you to follow them with just a couple of clicks.

Searching the web will always be a good way to research, but experience from friends is, let’s face it – just worth more!  Now your searches will include public and private (shared with you) Google+ posts from friends, enabling you to access their views and opinions instantly! Pull …

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Why Your Business Should Have a Google Plus Page

I know what you’re thinking… another social network to worry about? Is there even anyone ON Google Plus right now? Whether you are a fan of Google, have no opinion, or are convinced that it is going to take over the world, if you’re in business, I’m afraid you simply cannot afford to ignore Google Plus Pages for Brands.

Is Anyone Out There?

With over 20 million users at the end of 2011, 170 million users as of March 2012 and a projected 250 million by the end of 2012, Google Plus is making inroads in the Social Media consciousness.  At first mainly a lurking place for techies and photographers, more and more people are taking notice.

While we wait for more of our customers to join, this is a great time to make connections with other businesses, both those in your industry and those in your locality.  Watch what they do, see what works, and contribute to their conversations. You will often find that they return the favor.  When your customers do start trickling in, …

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Using Zemanta to Enrich your Blog Posts

Zemanta is a writing assistant that recommends content while you write. It is a great time-saver because it finds additional content elsewhere – content you would otherwise have to search out.  With just a drag and drop (for photos) or a click (for links, tags and related articles) you can add truly related content to your posts that otherwise, you would have to search for online. As you type, Zemanta updates its recommendations for you (or you can set it to update on command only).

Setting up Zemanta Preferences and Sources

When you set up your Zemanta account, on the “Me” tab enter your name, Email choice, change your password and username, and, most importantly, add all your blogs.  When you add your blogs, Zemanta indexes them and your articles will be added to the “Related Articles” suggestions for other bloggers, increasing YOUR inbound links!

On the Sources tab, you can add other sites you would like to see Zemanta search for relevant suggestions under “Blogs and Other Content”.  If you use Flckr, add your screen name …

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The Periodic Table of the (SEO) Elements

Have you ever felt that Search Engine Optimization is one of life’s great mysteries – impossible to understand?  Enter the Periodic Table of SEO Ranking factors. When examining the table, keep in mind that everything works together.  Having a terrific title will not compensate for content that is no good.  This chart doesn’t cover everything, but it’s  a great start.

This table also nicely shows the items having more influence a the top (look for the +3s), so if you have time to fix just a few issues, begin here. Here’s what I got out of the accompanying explanation, along with some of my own observations:

Content

Content Quality and Engagement

The first section covers Content.  The most important factor is the quality of the content.  Even if your aim to simply to sell a product, make sure that you offer helpful information that is not already available on countless other sites.  Check your site’s average time on site to get an idea of whether or not people are finding enough value in your content to stick around a while.

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Why isn’t my blog on page one of Google search results?

This may be the number one question we get! Usually the reason is that your blog is very new and it takes time to rise in the search engine results. In years past, you may have seen a brand new site or blog rise to the top of search engines very quickly. However, over time and most notably with the infamous Google “Panda” update earlier this year, the search engines are becoming more sophisticated. No longer will keyword stuffing, cloaking, low-quality content and other shady SEO tactics catapult you to the top in weeks or a few months.

The objective of Scalable Social Media is to help businesses, and franchise owners in particular, find and project their own unique Social Media voice.  Through blogs, Facebook, Twitter, YouTube and other channels, we help potential customers get to know individual business owners and their staff so that they’ll be more likely to pick up the phone and give them a call when they need their services. Social Media is more of a marathon than a sprint.

That said, your blog WILL begin …

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How to Waste a Perfectly Good Image – Well, sort of.

OK, I know what you’re thinking.  They both look like a photo of the most gorgeous dogs you have ever seen.  Right??

Well, the one on the left is subtly different.  If you were vision-impaired, you would know that that is a photo of Pepe and Spike, My Dogs – Illustrating Alt Tags.  The one on the right, however, is a mystery.

If you were Google, the image on the left would be look like Pepe and Spike, My Dogs – Illustrating Alt Tags, while the one on the left is simply “465456”.

Although in terms of search engine traffic, this doesn’t mean a whole lot (keyword stuffing ruined it for everyone), it means a world of difference to the vision-impaired and those who may have turned images off (mobile browsers, anyone?)

So, where is the actual difference?  It’s in a simple “alt” tag.   When you add an image to a page or post in WordPress, simply add a description in the “Alternate Text” field.  Don’t try to cram it with keywords, just describe it as you would to someone …

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How to Waste a Perfectly Good Link

How often do you see links like this one: “Click here for more information.”?    All the time, right?  Even Google, in last year’s Google SEO Report Card had to confess that fully ONE THIRD of all their links used generic anchor text, such as “click here”, “more info.” “read more”…

What’s the big deal?  Well, your anchor text (the underlined portion of the text that is clicakble) is a search engine’s guide to what that link is all about.  Generic tags tell it nothing.  So, next time you are linking to something (particularly another page on your blog, your website or a Facebook page), ask yourself this: Does your anchor text do a good job of informing the search engine what’s at the destination page?

Anchor Text Examples:

Bad Anchor Text:Click here to read Google’s SEO Report Card.” Good Anchor Text: “Take a few moments to review Google’s SEO Report Card.”

Bad Anchor Text: “There are a lot of great senior centers in Dallas. More information.” Good Anchor Text: “Find a Dallas …

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