We have this question from a Pinterest user: “So how does the following growth work? It seems that it’s not a “I follow you, you follow back” system like Twitter.”
The first thing to clear up is that Twitter does not operate on an “I follow you, you follow back” system unless you want to always follow everyone who follows you, which is not a great idea, but is a subject for another post. You always have a choice regarding which accounts you follow.
That said, the real question seems to be, “How can I get more Followers on Pinterest?” Let’s address the “follow-back” query first.
Is Following Others a Good Way to Increase My Own Pinterest Followers?
Yes and no. When you follow someone, or you follow one of their boards, the pinner receives a notification by email (if they’ve opted in) and in their Pinterest notifications (see screen shot). Note that the red Follow button shows up only if you have followed …