This morning I listened to the Oh So Pinterest podcast with Cynthia Sanchez. She and her guest, Susan Wenner Jackson from Ahology, discussed the changes that quietly made their way in to our Pinterest feeds in August. It is absolutely worth a listen. You’ll get insights that you can’t get anywhere else because it seems, Pinterest isn’t really talking.
You may have noticed the changes to your own Pinterest feed starting about a month ago. The first thing I noticed were related pins. Then I noticed you could follow interests instead of just pinners or boards. Well, it seems those were all symptoms of a big Pinterest algorithm change rolled out in August.
What Pinterest is Trying to Do with Smart Feed
Pinterest has been about discovery from the very beginning. Discovering new interests, new ideas, new recipes… Now discovery is becoming almost mandatory. Looking at my feed right now, approximately one third of all the pins I see are labeled “related pin” meaning, they were not pinned by someone I follow, but are related to content I do pin …