This week, Facebook relaxed their contest rules. Page owners are now allowed to encourage people to ask for likes and comments on their updates as contest entries. Non-techie page admins everywhere rejoiced, or didn’t notice – lots were running illegal contests, anyway! Oh, and not to pick on the little guys – even well-known brands have been seen getting away with this. So, isn’t it great that running contest is now really simple on Facebook? Um, maybe not.
Is this a Trap?
Last week, Facebook announced a small change to the EdgeRank Algorithm. That’s geek-speak for the formula they use to decide how likely it is that your fans will see your content.
They are looking to reward pages that post high quality content (hooray!). Since then, blog posts claiming “Facebook to punish pages that ask for ‘likes and shares’ and those that just post memes” have been popping up all over. Social media professionals rejoiced – finally, no more gaming the system with cheap tricks, disingenuous …