Most people think of Instagram as a convenient way to share photos and videos with their friends and family. However, as many savvy business owners have discovered, it is also an excellent way to gain exposure for your brand.
Maybe your company is on Instagram and you’ve already begun posting regular updates. This is a great way to start, but if you’re stopping there, you’re really only scratching the surface of what Instagram has to offer you. If you want to take full advantage of Instagram’s potential to increase your visibility, you may want to consider running a contest.
Why Run an Instagram Contest?
Running a contest is a great way to reach a new audience of Instagrammers, as well as to engage and interact with your existing followers and customers. The motivation of a prize may drive people to spread the word for you, exposing many new people to your brand.
Planning and running an Instagram contest might seem daunting. Here the process is broken down into four simple steps to get you started.