4 Steps to Run an Instagram Contest That Works

Most people think of Instagram as a convenient way to share photos and videos with their friends and family. However, as many savvy business owners have discovered, it is also an excellent way to gain exposure for your brand.

Maybe your company is on Instagram and you’ve already begun posting regular updates. This is a great way to start, but if you’re stopping there, you’re really only scratching the surface of what Instagram has to offer you. If you want to take full advantage of Instagram’s potential to increase your visibility, you may want to consider running a contest.

Why Run an Instagram Contest?

Running a contest is a great way to reach a new audience of Instagrammers, as well as to engage and interact with your existing followers and customers.  The motivation of a prize may drive people to spread the word for you, exposing many new people to your brand.

Planning and running an Instagram contest might seem daunting. Here the process is broken down into four simple steps to get you started.

4 Steps to Running a Successful Instagram …

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Simple ways to rock Instagram for Your Business

Rock Your Brand on Instagram With These Four Tips

Visual sites such as Instagram and Pinterest have taken the world by storm and forever changed how we post to social media. People want to spend less time hearing about your products, and spend more time seeing them.

With over 200 million monthly active users, the platform has become one of the best ways to influence customers with just one look. So how can we take a platform that thrives on selfies and use it to boost brand engagement?

Instagram – More Than Just a Bunch of Selfies

With 75 million daily active users generating 1.2 billion daily likes, Instagram is clearly more than just a bunch of teenagers posting selfies. This visually driven site allows brands the opportunity to tell their story through photos. A simple click on a company’s Instagram gives fans an instant sense of what your brand is all about. When fans feel a connection with the brands they love, engagement is sure to follow. Use these X tips to rock your brand’s Instagram account, today!

1. Be Consistent

As is the case with any …

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#Instagram Direct - Send images and photos to friends only

Instagram Direct – Send Photos and Videos to Selected People

As of today, when you update your Instagram app, you will be able to send a photo or video to one to fifteen selected people, whether you are connected or not! No one else will be able to see them (well, unless your “friend” takes a screenshot and shares it – always be discreet!).

To use the new feature, right before you send the photo, tap “Direct”. Tap on the people you want to see the photo or video and hit “Send.”

The people receiving your update get a notification (and you’ll have a fake one from Instagram, just to show you where you’ll look for these direct updates).  Look for the little inbox icon on your home screen. Can’t miss it!

Limitations on Instagram Direct Posts

You can’t share to Facebook or Twitter and you can’t tag people or use hashtags on these direct posts. That only makes sense – you don’t WANT them shared with everyone or to be searchable.

Sending Instagram Posts to Unconnected People

You can send them, but they’ll go in the requests queue. If …

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Instagram Logo - Business Tags

Make Tags Work for Your Business – Instagram

Using images with social media is a sure-fire way to engage your customers. Don’t take our word for it.  Research from HubSpot shows that using images in posts boosts fan engagement by 53%. With the ever increasing popularity of photo-driven social media sites, savvy business owners are learning to use such platforms, including Instagram, to their advantage.

Instagram Rolls Out Tagging Feature

You may have noticed a recent change to your Instagram account – a new feature that allows you to tag people in the pictures you upload. What does this mean for your Instagram business account? Tagging will help you connect with customers and fans, thus increasing business engagement.

Tagging Helps Fans Get Behind Your Brand

Ask any business owner and they will tell you that success depends largely on fan loyalty. Fan appreciation and trust is just as crucial to thriving in business as are quality product and services. You can provide the best product or service available, but if you lack loyal customers, sales will plummet. This new tagging …

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