In February, LinkedIn announced that its exclusive publishing platform, once limited to about 500 influencers, would be opening up to all LinkedIn users. The news was met with some excitement, but also a lot of questions! Why should I use it? Does it have to be original content (no)? What should I write (what you know and what is helpful)?
I was definitely on the fence about it until I listened to Michael Stelzner’s Social Media Examiner Podcast with Stephanie Sammons. Something Stephanie was quick to point out is that it’s not a case where you can publish and forget it. You’ll need to share a link to your post as a well-timed update on LinkedIn and elsewhere, too. That said, I’ve applied for the program and am rather anxious to get started. Here’s why:
LinkedIn Publishing Platform Benefit #1: A Boost to Your Profile
When you publish a post on LinkedIn, that content becomes part of your professional profile, and is visible on your profile right at the top. It used to be …