Even though Pinterest gets lumped in with Facebook, Twitter, and especially Instagram as a “social network,” it’s much like a search engine than a social media platform.
Sure, it has some social components like tagging and messaging, but by design, it is a discovery platform. Guided search, interests, related (or “picked for you”) pins, promoted pins – they’re all designed to help you discover something new.
That said, using the social elements of Pinterest can help you and your business stand out, so give them a try!
Pinterest’s Social Elements – It LOOKS Social!
You can (sometimes – it’s buggy) tag someone in a pin to give credit to the author of a post you’re pinning, to be chatty, or just to draw someone’s attention to a pin (“Hey, @Tinausernamehere, you need to check out these running tights!”). This is a feature that isn’t often used, so if you’re trying to get someone’s attention on Pinterest – give it a try! Just type “@” and start typing their username and you’ll be able …