Pinterest, we need a way to organize followers and filter our feeds! via @scalablesocial

Dear Pinterest – You Know I Love You, But – LISTS, PLEASE!

No big news – I’m a Pinterest nut. Why? Because it works to bring in traffic and leads AND it is fun. Sometimes too fun. Hours melt away like soft serve on a summer’s day. But I digress (much like I do on Pinterest). Pinterest has one glaring flaw, and we’d like it addressed. When I say “we,” I mean me, Pinstagram Guy, Adam Hutchins, and countless others (we hope you will add your names in the comments).

Pinterest is all grown up – it works great and soon everyone will be able to use promoted pins. We love you enough to give you our MONEY, and that is saying something! But there’s this ONE thing!

No, it’s not the comment system, although, it would be nice if we could comment without opening the pin. It’s not the way tagging doesn’t always work, although that can be annoying, too. It’s not even the way I wish I could “like” a comment. It’s something much more fundamental and limiting.

Pinterest – We Need A Way to Organize …

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How to use #Pinterest to market your local business. via @scalablesocial

Can Pinterest Work For Local Businesses?

Faster than a speeding bullet for lead generation, able to leap traffic generation records in a single bound! Yes, Pinterest, when done right, can be the Superman of inbound marketing. But, is it a good investment for a local business? It just might be!

The Challenge of Pinterest for Local Businesses

The beauty of Pinterest is that it allows us to dream. We collect dream boards that let us believe that one day we will be the sort of fit, beautifully-dressed, perfect parents with the coolest car and most perfectly-decorated house (or three). We’ll cook the most gorgeous meals and throw the best parties. We’ll learn to make a home out of corn cobs and live on nothing but bean sprouts and swamp water in case of an emergency.

The challenge for local businesses is that, when you post lovely images, people from anywhere can pin. They can click through to your site. They can even download some free content from your site and become a lead. But if you have a produce market in Wilmington, NC and your lead …

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So many men just don't get Pinterest. I think I can help.

“I Just Don’t Get Pinterest” – Signed, Most American Men

Dear “Men,”

I know. You probably think you just don’t have the right combination of chromosomes for Pinterest. I’ve even told you that in jest.

Still, you have this nagging feeling that you’re missing out on something – and you are. If you’re in business, you’re missing out on traffic, leads and sales. Personally, you’re missing out on a fantastic tool for organizing all of your favorite things AND for coming up with some of THE best ways to make the ladies in your life happy. We’re talking major points here.

Still not convinced? Let’s look at Pinterest as something other than the wedding dress, recipe, home decor, fashion destination you are thinking of. Pinterest is a way to find inspiration, store ideas for easy recall, and get insight into the mysterious women in your life. Sounding better? Good.

This morning, I listened to the very first “Oh So Pinteresting” podcast with Cynthia Sanchez. She mentioned that the incredible disparity in the number of American women using Pinterest compared to the number of American women using Pinterest (80% …

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Find Pinterest group boards that work.

Pinterest Group Boards Directory – Finally!

Participating in and hosting your own Pinterest group boards is one of the fastest ways to grow your following and get more eyes to your content and more viewers to your website. But, for a long time, if you Googled “Pinterest Group Boards Directory,” all you’d get is a bunch of posts confirming what you already knew – there weren’t any!

So, you’d just have to search for your category or keyword, look for group boards and then check out their stats to see if they were worth joining. No more! Now we have TWO Pinterest group board directories to choose from.


One day I was lamenting about the lack of a good directory and someone turned me on to Pingroupie. Eureka! Twenty-nine thousand group Pinterest boards, easily filtered and sorted. They post their criteria right on the page, “Minimum criteria for group boards: 5 collaborators AND 50 pins AND 250 followers.” So you know you’re not going to waste time on sleepy little boards with …

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Pinterest Guided Search – What Marketers Should Do Now

Last night, social media sweetheart Pinterest announced a new feature – guided search. It’s only on mobile, and only for US English-speaking users right now, but if that is you – try it! I only got half way through the video before I had to go try it myself.

What this means is that next time you search for “smoothies” you can add “recipes” “for weight loss” or  ”detox” (among others) to your search, narrowing results to exactly what you want. If you choose one interest filter and it’s not what you want, you don’t have to go back, you can just select a different one, or add more until your search is as narrow as you want it! Still, Pinterest is about discovery, not just targeted search, so, as the Pinterest blog states, they’re “leaving a little room for serendipity” in the results.

With 750 million boards and 30 BILLION pins, it certainly was time for a new way to search. Check it out:

What Marketers Should Do to Benefit from Pinterest Guided Search

Obviously it’s …

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Pinterest Contests – a Warning from the FTC

Pinterest Contests were once the wild, wild west. Pretty much anything went. “Pin it to win it”? Sure! “Pin this contest rules image”? Why not?! But, as Pinterest has matured, so has its contest rules. Even more noteworthy, the FTC is starting to scrutinize contests on Pinterest.

Most of the rules published on Pinterest’s own site seem to have the goal of keeping Pinterest from becoming a spammy mess. I think we can all get behind that.

The “Don’t require people to add Pins from a selection,” rule has given rise to many questions. Does that mean you can’t require that entrants pin from your boards or website? Consensus is that you can suggest they pin from your site or boards, but not require that they pin one specific image.

The “don’t call it a “Pin it to win it” contest” rule may just be an attempt to protect their branding. What do you think?

Below the list of “Don’ts,” however, is a notice that is easy to overlook. “If you use Pinterest as part of a contest or …

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Why Content Marketers Love Pinterest

If you’re already using Pinterest to drive more traffic and leads to your business website, you’re probably already a little in love with it. I know I am! There are so many reasons, but here are a few I’m extra grateful for today.

Pinterest Can Be Lead Generation Magic

The initial benefit we saw was an increase in website traffic – lots of it. Last month, in fact, one of our customers got nearly as much traffic from Pinterest alone as from all other organic sources, including Google. Take a moment to look at your analytics and imagine doubling your organic traffic just by using Pinterest. It can happen!

But, at first we struggled with lead generation. Would it be enough to justify the one to two hours a week we dedicate to Pinterest?

Well, I’m happy to report that we’re starting to see the amazing lead generation potential of Pinterest on the accounts we manage as well. Last month, one of our client’s Pinterest leads accounted for 42% of all leads!

It’s true, you have to find …

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10 Reasons You're Missing the Boat on Pinterest - and how to Change it.

10 Reasons You’re Missing the Boat on Pinterest

On Pinterest, but not feeling the magic? You may have missed the boat, but you can catch up – no doubt about it! It’s worth the effort, too. According to an industry report from Wayfair, Pinterest referrals spend 70% more than visitors referred from non-social channels, including search.  We find that Pinterest quickly becomes a top traffic-referrer for our clients. With over 80% of pins being repins, it doesn’t get more innately viral than Pinterest. 

Let’s look at some of the common ways people miss the point of Pinterest, and how you can turn it around.

1. It’s All About You

This mistake is by no means unique to Pinterest. In fact, sharing only brand-specific content is a very common rookie move on every platform. Pinterest IS a great way to drive traffic to your site, so by all means, share your own content with links back to website pages and blog posts. But, inherent in every social network is the need to BE social and useful. Share relevant content that is of value or interest …

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How Some Smart Veterinarians are Using Pinterest

Maybe you’re already convinced that Pinterest is a good fit for your veterinary practice or other small local business, and you even have a few tips in mind for getting started. Still, it always helps to see what others have done! Let’s take a look at some of the intrepid veterinarian Pinterest pioneers – and how they’re using this fun social media platform. We hope you’ll be inspired!

Newport Beach Veterinary Hospital

One to look at is Newport Beach Veterinary Hospital. They participate in some group boards, which is a fabulous way to boost exposure. However, it seems a lost opportunity that their profile image doesn’t include a cute image of an animal; nor is their account description complete.

Their “Cats” board is really cute – mostly funny and adorable photos with a “how to” video as well.  The board description is not filled in, and the board title could be more compelling. Maybe something like, “Cute Cats” …

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Pinterest for Veterinarians – Tips for Getting Started

Use Pinterest to capture the “Aww” factor and you’re on your way to more website traffic and a thriving veterinary practice.

If you’re just getting started, you might wonder how you’ll ever get beyond your first few followers to the point where people are finding your website and office because of the photos you share. We can help – read on!

Getting People to Follow Your Pinterest Boards

Share adorable, pinnable images.   Try to use images around 735px wide, because that’s how large it will appear when expanded. If the image is too small, it might appear blurry (we pin images 500px wide with no problem). The height can be whatever you like, but the taller the better because longer images take up more room in the feed and are therefore harder to miss!

Follow other Pinterest boards. Not only will this give you great material to repin, but they may return the favor and follow you! Repin images from their boards and comment on and favorite pins. This is often the best way to get the attention …

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