Four year old Natalie picks up a book, sits down on the couch with her teddy and her mom and snuggles in for a story.
The second the book is opened, however, she’s howling for an old favorite, instead. How come? It looks like Mom dared to try to read her a story from a book without pictures!
Few of us would have such a public reaction. Yet, admit it; you have judged a book by its cover AND by the images (or lack thereof) inside. Why? Is it because you’re lazy? Hate to read? Not at all! Humans are, and always have been stimulated by all things visual. It’s simply our nature.
Blogging to Give People What They Want
What does Natalie love in a book? Fun characters, a good story line and really great pictures! You probably spent hours creating a content strategy before you started writing. You thought about your potential customers and what their needs, challenges, and questions are. Then you figured out how you fill those need and answer those questions with your products, …