Messages in a bottle are so romantic - but they don't work well on Twitter!

Message in a Bottle? Not on Twitter, Please!

This morning, I was distracted from what I SHOULD have been doing by a story on NPR. It seems the oldest known “message in a bottle” has been found in the Baltic Sea after over 100 years bobbing aimlessly. It didn’t go far, though – it was found close to the spot where 20-year-old Richard Platz tossed it back in 1913. You can read the story here.

Sadly, the bulk of the writing has been obscured by damage from time and moisture, but still, it’s pretty cool, right?!

So, what’s the connection with Twitter?

When you toss Tweets out at random, with no direction and no intended recipient, they could go unnoticed for a hundred years or more (that’s 100 “Twitter years” – probably equal to about 6 hours :)). If someone does stumble upon it in a search later, the content might be completely lost due to lack of context or focus.

Sometimes it’s fun to just “throw something out there” and see if anyone responds. I’ve done this on …

Read More
How Twitter Took The Gold at the Sochi Olympics

Face Water, Medals, & Eyeballs: How Twitter Took the Gold in Sochi

The social media platform Twitter played a special role in disseminating information in real time from Sochi, Russia, site of the 2014 Olympic Winter Games. Journalists, athletes, and spectators used tweets to showcase both the high and low points of the Sochi experience.

Because Twitter limits posts to 140 characters (with a bit of leeway given for URLs), the posts from the Olympics have been pithy, engaging, and informative.

Behind the Scenes

From the moment journalists began arriving in Sochi, they shared observations and photos of their questionable hotel accommodations and public facilities. Many of these tweets point out a lack of preparation and inadequate infrastructure for the games. The hashtag #SochiProblems has emerged as a way for Twitter users to join this particular conversation.

Storify has a robust collection of #SochiProblems tweets that include photos of non-private toilets, peach-colored tap water (forcing people to use bottled water to wash their faces), and uncovered manholes on sidewalks. People around the world read and shared these tweets on mobile devices, tablets, laptops, and desktop computers, causing them …

Read More
Learn to use Twitter for business! via @scalablesocial Read more at

How to Get Started on Twitter – For Your Business

Thinking about using Twitter for your business, but not sure how to to get started? You’ve come to the right place! First, a little encouragement and motivation for you:

Why We Love Twitter for Business – The Business Reasons

When used well, Twitter can make money for your business. Not only can you drive traffic to your site, but you can increase leads, nurture leads, network with business partners, build your email lists and offer loyalty-building exceptional customer service. Read all about Twitter’s money-making potential. What’s not to love?

Why We Love Twitter for Business – The Personal Reasons

I love Twitter. There, I said it. It’s fast, responsive, and simple. I get to “talk” to people on Twitter who would never have time for me in real life (I once tweeted something about #ParksandRec and ended up in a little conversation with the film crew members – woo hoo!). It’s easy to learn and use – so easy in fact, that even without knowing all of the features, you can still find it useful and fun.

It’s a great …

Read More
How Can #Twitter Make Money For My Business?

Twitternomics – How Can Twitter Make Money for my Business?

Can Twitter really make money for your business? This one is similar to the biggest question my late father had about my work, “People PAY you to Tweet?” Haha. Yes, Dad, they do – but it’s not that simple. I was happy to have the chance to show him why businesses do pay for help with Twitter – effectively using Twitter really CAN make money for your business!

The strategies and techniques for building a business with Twitter are similar to general suggestions on how to monetize social media, but the potential benefits, mindset and mechanics of each platform differ somewhat. So, how do Tweets, Retweets, Mentions and Follows turn in to increased business profits?

Twitter Generates Targeted Website Traffic

Sharing your blog post links with relevant and intriguing updates brings to your site people who want to know about your products, services, or information.

Pro Tip: Have your followers help spread the word for more visitors. Using hashtags increases the chances of a Retweet by …

Read More
Seven Ways to Open the Floodgates of #Twitter Followers - Crowd Rushing Lobby

Twitter Followers – Seven Ways to Get More for your Business

Were you aware that @CNN has over twelve million Twitter followers? Access like that can’t be bought (well, it can, but here’s why you shouldn’t buy Twitter followers), but there are concrete ways your business can systematically build a bigger, deeper list of real followers.

Maybe 12,000,000 followers is a bit of a lofty goal, but what about 1,000 or even 100,000? Here are a few things you can do to help build your business’ Twitter readership without spending a fortune:

1. Follow, Follow, Follow

Really. It’s that easy. Up to a certain point, following at random can get you a lot of traction. At first, try and choose whom you follow based on whom you think makes sense: if you’re a record company follow the types of artists you like, for example. Remember to aim low (don’t just focus on celebrities and huge brands) and to keep your Followers-to-Following ratio around 1:3 if you can help it to avoid SPAM alerts.

2. Tweet @ People

It’s amazing how many …

Read More
Twitter Card Issues

Twitter Card Errors and How to Fix Them

Yesterday we talked about how great Twitter Cards are for your brand and we even walked you through how to set them up for your site. You may notice, though, when you click on the “View summary” of some Tweets, that one or the other of the fields is a little “off”. You may also notice some sites (yours, maybe?) where some of the tweets show the card and some do not. Or, maybe you didn’t get that far because you’re still trying to validate your code and get approved, but you get a server error or timeout error?

Let me say right here – I don’t have all the answers! My own cards are still a little glitchy. However, I do have some suggestions and will be watching the forums for more solutions. Also, the potential benefits outweigh the annoyances!

Twitter cards for everyone is new, so there are bound to be some hiccups. I’ll share my issues and any solutions I have found. Plus …

Read More
Twitter Cards on WordPress Printscreen

Twitter Cards – What are they, and how do I set them up?

Starting in June of 2012, Twitter started rolling out a new feature – Twitter Cards. Now they seem to be available to all users. What are they, how do you set them up, and why bother?

Twitter Cards – What Are They?

Strangely named, Twitter Cards aren’t really cards at all. Rather, they generate a “View summary” or “View Photo” link below a tweet (see photo). When a user clicks, they’ll see more information about the linked article in the tweet. There are several different versions, but mostly you’ll see the default “summary card” which includes: title, description, thumbnail, and Twitter account attribution for that web page. Here are your other options:

Large Image Summary Card: Similar to a Summary Card, but offers the ability to prominently feature an image. Photo Card: A Tweet sized photo card. Gallery Card: A Tweet card geared toward highlighting a collection of photos. App Card: A Tweet card for providing a profile of an application. Player Card: A Tweet sized video/audio/media player card. Product Card: A Tweet …

Read More
Get Twitter Followers Fast

Get Twitter Followers Fast! Should I try it?

We understand. Getting thousands of followers on Twitter in a matter of weeks feels really good. You feel popular. If this is your business account, maybe your boss is really happy and thinks you are doing a great job.

But don’t do it.

No, really. Don’t.

“Get Twitter Followers Fast!” is a Losing Proposition, Why?

Sure, we all want our message to get out – to as many people and as fast as possible. So, how could a shortcut to that aim be a bad thing?

Schemes to get Twitter followers fast range from the clear rule breakers (buying followers) to the “just barely within the rules” of sites where you exchange follows  or pay for “seeds” to promote your handle to more viewers. In fact, last year, Twitter took some pretty big name tool providers (TweetAdder and more) to court. In TweetAdder’s case, they changed their program to disable auto follows and follow-back, auto @mention,s and auto ReTweets and they now comply with the rules.

The rules on spam are continually evolving as spammers get smarter. …

Read More
Hashtag overuse on facebook meme

To Hash or Not to Hash – The #Hashtag Predicament

Update – Hashtag functionality is rolling out to Facebook users as of June 11th. But we’re keeping the meme – because we like it.

Hashtags have become increasingly popular on social media sites. Maybe too popular. “Stop The OverUse of Hashtags” and ”I Hate Hashtags” are two of the many Facebook pages created by annoyed fans. It feels as though Twitter, Facebook, Instagram and Pinterest users alike need a reminder on the purpose of hashtags.

This raises the questions: To hash or not to hash? Should businesses stop using hashtags altogether? What’s an appropriate use of hashtags? What makes a good hashtag?

What is a Hashtag?

Hashtags are words or phrases that begin with the # sign (example: #flowers).  They can be a useful tool for marking keywords and topics. How do they work?

Using hashtags correctly will boost your Search Engine Optimization (SEO), which impacts your brand’s visibility in search engines. SEO is crucial for businesses to grow their audience, sell their products and increase their brand influence. Hashtags used appropriately will isolate keywords or topics …

Read More
Name Tag - Peer Pressure & Social Media

How do You Measure Up? Peer Pressure & Social Media

You put great effort in to marketing your business. You design logos, websites and establish social media platforms. You spend time blogging and tweeting, in the hope of developing a loyal fan following. Blood, sweat and sometimes even tears, are shed getting your business off the ground.

And then it happens. Browsing through your feed a business page catches your eye. You click on it, maybe to check out the competition or gain some inspiration. Immediately your good mood disappears.  Their logo is designed at epic levels, their products are trendy and fun, they have a million followers (or at least it feels that way compared to your 200) and fans are raving about how wonderful they are.

Don’t pretend it hasn’t happened to you. In an instant, you’ve lost your social media identity.

Peer Pressure and Social Media

What you felt may not have been envy, but inadequacy. Left unchecked it’s just not healthy. Experts call it “yardsticking,the impulse to privately …

Read More