Wondering how you can run a contest on Google Plus? You can’t! It’s true – check out Google’s policies on contests.
Not only is there no means to run a contest and record entries on the Google Plus platform, it is against the rules to use any functionality of Google+ as a means of entry. In other words, asking people to “+1” in order to enter to win is against the rules.
If Google+ Contests Were Not Against the Rules
Even if contests were permitted on Google+, there would be the matter of keeping track of entries. Unlike Facebook, with its tabs or applications, all you have on Google+ are your page and your +1s. There are paid services that claim to track who +1s each page on your website. However, according to Google+, this also violates the rules pertaining to +1 buttons.
“Publishers may not attempt to discover the identity of a Google+ button user unless the user consents to share his or her identity with the Publisher via a Google-approved authorization procedure. This prohibition includes identifying users by correlating Google+ button reporting data from Google with Publisher data.”
Don’t let it get you down, though – Google+, at this point, anyway, is not the best place for this sort of engagement. We loved this article that recommended people stop trying to force Google+ to act like Facebook. It’s just not built the same, and the users do not act the same – and that’s OK!
How to Run a Contest on Google+ without Breaking the Rules
Well, technically, you can’t. However, you are more than welcome to host your contest somewhere else (Facebook, your website, a 3rd-party site) and link to it from Google+. Since it gives such great exposure to photographs, share a photo representing your contest and link to wherever you have chosen to host it.
You can also create a cover photo that draws attention to the contest – even adding text with the URL of the contest location. That image should be 2120 x 1192 pixels. Get some cover photo inspiration. Though your profile photo is uploaded at 250×250, when resized for the stream, it is too small to be useful for content promotion.
- How to Establish a Strong Google+ Presence (scalablesocialmedia.com)
- How Google Plus Business Pages Make You Like Iron Man (scalablesocialmedia.com)
- How to set up your Google Plus Business Page (scalablesocialmedia.com)
- Facebook’s New Contest Rules – How Taking Advantage of Them Could Hurt Your Page (scalablesocialmedia.com)
- When is Running a Facebook Contest Dangerous? (scalablesocialmedia.com)
- How to Run an Effective Facebook Contest (scalablesocialmedia.com)
- Customizing Google+ For Business Can Help Social Media Campaigns Soar (searchenginepeople.com)
- Amazing Correlation Between Google +1s and Higher Search Rankings (moz.com)