A couple weeks ago, I was talking to a smart marketing guy at HubSpot, and he said, “You know, I can tell from talking to you that you are really passionate about what you do, but I couldn’t tell that from looking at your website. You need to be on video.”
Groan! Personal issues aside, where would I find it in the budget to set up a video recording studio? Sure, I could do a screen capture and a webcam shot, but I thought looking and sounding my best might make the process easier.
After spending some time on Wistia, I figured out what I needed for a basic setup. Though they have a very fun video on creating a lighting setup for $100, I figured it wouldn’t hurt to do some online shopping – just in case I could find it cheaper and easier (I do love a bargain!). What I found was that, computer, phone and software aside, I could create the entire setup for about $140. No more excuses.
Bonus: After working on the video and audio files for several hours, I became more accustomed to hearing and seeing myself. Lesson learned – Put your heart and soul into the recording, then make the editing a technical and marketing project. At this rate, I may get to like video yet!
The $140 Video Studio: What You’ll Need:
- Computer – Mine is an hp laptop with Windows 7
- Smartphone or video camera – I used an LG Optimus L9, but will switch to iPhone
- Smartphone adapter for tripod – $13
- Blue Microphones Snowball iCE Condenser Microphone, Cardiod – $47
- Amazon Basics Tripod -$23
- Video Spirit Pro – Free Trial, $69 to buy. I would have used Windows Live Movie Maker, but couldn’t get it working on my computer. Drat!
- Screenr for screencasts – Free
- I used Soundbooth to record my audio. Not free, but I already had it. You can use Movie Maker to record your voiceover, or try Audacity.
So, here’s to a 2014 filled with good deals and (hopefully) great videos. If you have any suggestions for video equipment, production or topics to cover, please share!
- How to Upload and Optimize a YouTube Video (scalablesocialmedia.com)
- Instagram Direct – Send Photos and Videos to Selected People (scalablesocialmedia.com)
- How to Set up a YouTube Channel That Gets Noticed (scalablesocialmedia.com)