You think your online marketing is working, but you’re not 100% sure. Maybe your supervisor or shareholders are clamoring for hard numbers and easy-to-follow reports. Along with that, you are gaining customers, but are concerned about keeping them – after all, it costs much more to gain a new customer than to keep an existing one!
Know where your traffic, leads and customers come from with reporting that shows you exactly how many of each are coming from what source. Is organic search working really well? Keep it up? Is a particular social channel falling short? Reevaluate, step it up, or move on. With our reporting, there is no doubt as to what’s working.
Keep your customers coming back for more with proven inbound marketing methods. These might include:
- Social Media – Connect with your customers and provide customer service.
- Smart Calls to Action – When an existing customer visits your site, give them content only available to customers. Don’t offer them irrelevant information.
- Email – Keep in touch with updates to products and services, special offers and coupons.
How much of each activity needs to be done depends upon your goals, timeline and budget. Depending on the aggressiveness of our plan, you could start to see results as soon as six to twelve months in.
Please understand that just because your stated goal is “delighting customers and providing ROI,” that doesn’t mean we’ll ignore other important improvements such as increasing traffic, generating leads and converting leads to customers. But, we can certainly spend more time helping you delight your customers, since you see that as your most pressing need. You might think of this as just part of the inbound marketing methodology espoused by our software partner company, HubSpot:
When we discuss your overall business goals, we’ll make sure we’re all on the same page with goals that are SMART:
Specific – What actions would you like your customers to take every month?
Measurable – How will will track the existing customer activity so we’ll know how to adjust for success?
Attainable - Based upon your products or services, is this goal attainable within the projected time period?
Relevant – Does this goal address a key initiative central to your overall business goals?
Timebound – By when do you want see this increase in customer satisfaction? What will happen if you DO increase customer satisfaction? What will happen if you do NOT?
- What is Inbound Marketing? (scalablesocialmedia.com)
- Bad Marketing Goals That Could Cost you Big (scalablesocialmedia.com)
- The Key Elements of an Inbound Marketing Campaign: Setting SMART Goals (searchenginepeople.com)
- Five Reasons You’re Getting Lousy Marketing Leads (scalablesocialmedia.com)