Not Setting Up a Facebook Business Page for Your Blog
If you have a business blog and you wish to promote it on Facebook, you must have a Facebook Page dedicated to it. Using a personal profile for your business can cause you to get shut down.
Facebook pages also give you added functionality. Use them to create special landing pages and promote freebies and contests when you use third-party apps (only available for pages). Pages also have access to insights (analytics) not available to personal profiles. If you have been using your personal profile mainly for your business, you can convert it to a page, which allows you to keep your “friends” as “likes”.
Not Sharing the Content of Others
Many beginner bloggers post Facebook status updates with links to their blogs, which is great for increasing blog exposure. Yet, they never mention content from other relevant, interesting blogs they’ve visited or Facebook pages they like. Sharing lots of great content, regardless of the original source increases a page’s authority and perceived usefulness in the eyes of your audience.
Updating Facebook Status Too Often or Duplicating Updates
Tweets are simple, short status updates of 140 characters or less. Feel free to tweet dozens of times daily, as often as you have useful information to share. However, Facebook is not the place for updating your status 50-100 times a day. Use it to connect with your target audience and share your blog content. Experiment with frequency – from one to four times a day works best for most businesses.
You can share the same material (blog post, ebook, etc.), but change the wording in the update, and space them out. You might also try posting at different times of the day to reach a different audience. For instance, on July 1 you share your post “Should I Outsource my Social Media” at 10am. Then, on August 15th, you post it at 7pm. Enough time has gone by that people seeing it again may not remember it (especially when you change the wording of your update), or they may want to read it again, and those who are on a 7 instead of 10 may see it for the first time.
Forgetting Who Your Audience Is
Think about the needs and wants of your audience. Seek to fill those with the information you share. Be careful not to offend any particular group, industry or genre.
Leaving out the Mystery
Some share entire blog posts on Facebook, which means there’s no reason for them ever to click the link to actually read the post directly on your blog. Give them a short teaser (shorter updates work better, anyway) to encourage them to visit your blog.
- 5 Tips to Get More Social Sharing Clicks (searchenginepeople.com)
- “Youtility” – Jay Baer’s Real-World Helpful Marketing Smarts (scalablesocialmedia.com)
- Link to a Facebook Page Status Update – How? (scalablesocialmedia.com)
- SEO For Normal People: It’s Only Getting Easier (searchenginepeople.com)