You create a great website, go live and then – nothing! No phone calls, no emails and no new customers. So, what happened?
Why Don’t I Get Leads From my Website?
It could be that your website isn’t well designed for lead generation. Maybe you’re not giving people incentive to become a lead, or it could be as simple as you not telling them how to become leads.
How Can I Get More Leads From My Website? Inbound Marketing.
Getting more traffic to your site is a hot topic, and one we’ve covered in detail, but for now, we’ll assume that you have people coming to your site – just not doing anything when they get there. What you need are basic inbound marketing skills. Here’s how to get started:
Your Website Isn’t As Good As You Think it Is
Ask an impartial observer to take a look at your site. Get their observations on:
- How easy it is to navigate
- How readily they can tell what it is you do or sell
- Whether or not it feels modern
- If they feel like this is a trustworthy site.
Don’t ask an employee, business partner, relative, or anyone else who has any context about your business and what you do. You need to find out what people get from the site on their very first visit. If you don’t know anyone who fits the bill, many companies offer a free online marketing consultation. Take advantage of it. Then work with your website designer to make changes as necessary.
You’re Not Giving Them a Reason to Become a Lead
Unless a visitor came to your site knowing they wanted to contact you, they are likely “just looking”. They could be doing research for a DIY project, gathering options for making a purchase, or they could know they want to buy and are now choosing the right company or product for their purchase. In any case, you need to give them what they want in exchange for what YOU want – their contact information.
With that in mind, let’s pretend you are a dog groomer. You could create ebooks or checklists (content offers) for each stage of the buying funnel, on the following subjects:
- “How to bathe a dog that hates water” – for the DIY dog owner (chances are, even with your great advice, they’ll end up using a groomer).
- “When you should hire a professional dog groomer” – for the dog owner who isn’t completely sure they want to do it themselves.
- “How to find a groomer you can trust” – for the dog owner who is ready to hire, but needs help finding just the right person (you).
Set up forms for visitors to fill out to download their free guides and you are on your way to lead nurturing and new customers! Learn more about how to make the most of your content offers.
You Don’t Tell them What to Do
Starting from about birth, people act like they don’t want to be told what to do. However, child or adult, when we feel in over our heads, or we are trying to get help, we often just want someone to tell us what to do next. Does your website do that?
Are there very clearly marked calls to action applicable to every page and blog post on your site? For example, your “About Us” page should include a link to your “How to find a groomer you can trust” ebook. A blog post about types of doggie shampoos could link to either “How to bathe a dog that hates water” OR “When you should hire a professional dog groomer”. Include text links and images (buttons). If you need some examples, just look in the sidebar of this site, and throughout pages and blog posts. Create a “resources” page that includes all your downloadable content.
Need more ideas on how to generate more leads for your business? Need to have someone impartial take a look at your site? We can help! Download our lead generation ebook or claim your free consultation (worth up to $249) now!
- Gone Fishing: The Secrets of Inbound Marketing and Link Baiting (searchenginepeople.com)
- Why Inbound Marketing? A Case Study (scalablesocialmedia.com)
- Outsourcing Social Media & Inbound Marketing – Don’t Expect to “Set it and Forget it” (scalablesocialmedia.com)
- Making the Case For Inbound Marketing: Increased Firm Growth and Profitability (searchenginepeople.com)
- Content Marketing – How’s Your Follow-Through? (scalablesocialmedia.com)
- LinkedIn for Lead Generation and Relationship Building (scalablesocialmedia.com)