One Tip for Massive Pinterest Leads via @scalablesocial

The One Tip You Need to Generate Massive Leads with Pinterest

One Tip for Massive Pinterest Leads http://scalablesocialmedia.com/2014/09/how-to-generate-leads-pinterest/ via @scalablesocialLast month, 14% of our website visitors AND new contacts came from Pinterest. Pretty good, right?

Well, for one of our clients, 48 percent of his traffic 57% of new contacts came from Pinterest. Insane!

How do we do it, you ask? Well, it has a little to do with the industry. This particular client is a pharmacist and nutritional counselor, so it’s not too hard to find a topic that will really do well on Pinterest.

Every month, we create a new piece of downloadable content for his website. Often, our ideas are inspired by what we see on Pinterest. For instance, if we see that a pin on featuring smoothie recipes is really popular on Pinterest, we might create a collection of ten smoothie recipes.Because of the focus of our client, we’ll make them healthy smoothies. They have to taste great AND be good for you. Tricky, but not impossible (we know because we did this). Also, one of them is now what I eat for lunch. Every. Single. Day.

I digress. Now that we have our offer, our landing page, our emails, blog post, and follow-up workflow (all done easily in HubSpot), we have to get the word out. It is worth noting here, that your landing pages have to be good for this to work. But, of course yours are!

For this client, the best channel is clearly Pinterest – though we do use others, too.

Here it Is – Pinterest Lead Generation Magic

We could just use the blog post image (which, by the way,  is sized and designed for best impact on Pinterest). BUT, we find that having many different pins yields much better results.

It’s easy to see how this could work for our “Smoothie Recipes” ebook. A gorgeous photo of each one (you can usually find something on BigStock, but sometimes we have to make our own) with some text overlay and a great description gives you ten pinnable images. Add in the blog post image for 11. Create a few more, changing up colors, fonts, and text and  you could easily have 20 or more for this one offer.

Now, schedule your pins throughout the month (we use ViralTag), making sure to pin to group boards and any of your own applicable boards.  In your description, make sure to mention that this recipe is available as part of  a free download and include a strong call to action, like “grab them now and have one for lunch!”

That’s it! You didn’t expect actual magic, did you? Just like all good inbound marketing, it takes time, but not a lot of money.

Make it Work for You

This example of the smoothie recipes is almost too easy. I know. But that doesn’t mean your landscaping company has no choice but to create ebooks about smoothies! Let’s say you created an ebook on starting a vegetable garden. The planning process may be broken down into  a few steps. Then there is preparation, a trip to the nursery or hardware store, etc. Each of those steps could use its own pinnable image. You could either create one template and change out the text. Or, you could use colorful images of vegetables and gardens with some text outlining a specific tip or step in the process.

And that, my friends, is my #1 tip for how to get massive numbers of leads from Pinterest.

7 Costly Mistakes businesses make on Pinterest - Podcast with @MCNGMarketingWith a little imagination, you’ll find you can create multiple engaging pinnable images for just about ANY content offer. Don’t believe me? Share your content offer below and I’ll see what I can come up with. Really! 🙂

Summary

Article Name
The One Tip You Need to Generate Massive Leads with Pinterest
Description
We all know Pinterest drives traffic and sales of products, but what about leads? Can it work for you? I’m about to share my number one tip…
Author

About the Author Alisa Meredith (311 Posts)

As co-owner and chief inbound marketing consultant at Scalable Social Media, Alisa Meredith spends a lot of time keeping up with online marketing trends for the benefit of our customers. Computers have been a passion of hers since her first T1-99, so inbound and social media marketing is a natural fit.

Comments

  1. Undertaker…BOOM! What offer would you come up with 🙂 Behind the scenes? Really good article Alisa. Gave me some great ideas and questions for our upcoming HOA this Thursday.

    • Alisa Meredith

      Oh, no Jeff. You gotta have the offer first and THEN I come up with the Pinterest ideas! Hehe. So glad you liked it! It’s so simple, it just takes a little time and creativity, but because so few people are going to do it, it’s also a fabulous way to stand out.

  2. Rob

    Great post Alisa and one I’m definitely going to try out for a new side project of mine. I’ve been meaning to get on the Pinterest promo train properly for a long time now and this landing page idea will work perfectly for said side project. I shall give it a whirl, thank you!

    • Alisa Meredith

      Rob! How nice to see you here! So glad this lit a fire under you. Hope it pays off big time for you! Please let me know if you have any questions. You know what it’s like trying to come up with blog post topics. Hehehehe.

  3. Ive never scheduled pins before, but i must learn how! I always have avoided multiple pins on one post becauae i didnt want to pin 20 at once. Thanks:)

    • Alisa Meredith

      Hi, Whitney! You can use a 3rd-party app like ViralTag. But, as Vincent Ng noticed, you can pin away, because only two identical pins will show up in the stream! It’s better, if you can to repin the original, which ViralTag SHOULD let you do, but it doesn’t always work. Eh, what do you expect for that price? 🙂

  4. Excellent ideas. Love the thought of many pins. It never occurred to me to have different pins for an offer. It makes huge sense with the way that Pinterest works. Thank you, Alisa. 🙂

    • Alisa Meredith

      I’m so glad, Angela! I hope it works as well for you as it has for us! 🙂

  5. Denise Laas

    (12-21-14) To My Conservative Friends: Let me know if you have noticed in the past few months that Pinterest has blocked you from receiving Conservative comments/pins. I have tried to notify Pinterest of my concern and that I felt that my 1st Amendment rights had been violated, but to no avail. Trying to deal with Pinterest customer service is like telling a monkey not to eat the banana. Please post your concerns on this issue – LOUD AND CLEAR!

  6. My offer is the iPAS2 online business system at pinterest.corbintel.com . What ideas would you suggest for marketing an online business system like this?

  7. Hello Alisa,

    I am offering an ebook I wrote on Growing Your Small Business, my business target audience is small business owners/startups. Your ideas are appreciated.

    Thanks!

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