keyword research with Keyword Planner

Find Low Competition High Volume Keywords Using Google Keyword Planner

keyword research with Keyword Planner

The best keywords are those with many monthly searches (people want information on that keyword) and low competition (there aren’t many sources out there, so you have a better chance of being found when you use that keyword). The new Keyword Planner from Google can help you find them!

Google AdWords Keyword Planner recently replaced Google’s Keyword Tool. A new feature is a keyword “wizard” tool that supplies keyword suggestions based upon your URL, your product or service or your business category. But, you may not want to start your keyword research over again – you might just want some related keywords with a high volume of searches and a low level of competition. After all, your original keyword list can grow stale and some numbers, as you know, have a way of changing over time!

To use Keyword Planner for your own keyword research,  set up a Google AdWords account and go to Tools and Analysis > Keyword Planner. Choose “Search for keyword and ad group ideas.” Enter your keyword in “Your product or service” and click “Get ideas.”

The new Keyword Planner defaults to “exact match” when entering key words and phrases. We found that one of our customer’s competitors for “Medical equipment” came up strong for the keyphrase “discount diabetic supplies”.  Put that key word in to the AdWord keyword planner and you get 800 results.  If you are new or a very small business, look for words with low or medium competition and a high number of local searches. The printscreen below shows some low competition keywords that might be worth shooting for.  And, look at “low blood sugar” with low competition and over 20,000 searches last month. Jackpot!  That one is going on the list!

Google Keyword Planner - Find Low Competition High Volume Keywords


Keyword Research How-To. Get your free workbook here.Now search for keywords related to “low blood sugar symptoms.”  Repeat until you have plenty of low/medium competition high search number keywords. Collect more than you think you’ll need. They’ll be very handy for blogging ideas later.

Do you use a different tool for keyword research? Please share with us! Need help getting started with keyword research? Download our free workbook now. It will take you from start to finish!



About the Author Alisa Meredith (311 Posts)

As co-owner and chief inbound marketing consultant at Scalable Social Media, Alisa Meredith spends a lot of time keeping up with online marketing trends for the benefit of our customers. Computers have been a passion of hers since her first T1-99, so inbound and social media marketing is a natural fit.


  1. Can never find enough juicy keywords and you’ve described the best way to find them..Sniff out the good ones and then re-iterate.. File away all good keywords and then try craft blog posts/content around them.. And then re-iterate some more..

  2. Alisa Meredith

    It never ends, does it? Thanks for stopping by, Robert!

  3. Great reminder to do my research before I start wild-blogging… 🙂

  4. Alisa Meredith

    Hehe, wild blogging does have its own unique appeal :).

  5. A suggestion for everyone. Make sure to check the top 10 competitors for the keyword you choose!

  6. The “Competition” column you refer to reflects the number of advertisers who are bidding on a particular keywords. It’s an indication of competition among advertisers.

    The “Competition” column tells you nothing about how easy or difficult it will be to rank on the first page of Google’s regular, organic search results. To do that, you want to look at the top 10 search results for a given search phrase and assess the relevancy and authority of the ranking pages.

  7. Alisa Meredith

    Javier, good idea! Thanks for stopping by (sorry for my late response).

  8. Alisa Meredith

    Thanks, Greg. I hope we were clear enough in the blog post so that people could tell that yes, this is all in the AdWords realm. You don’t feel there is any correlation between what people are bidding on in AdWords and the competition in organic results?

  9. sharon

    actually, from what i have read on many SEO sites, Greg is right. you want to look for High competition amongs advertisers if you are searching for good keywords to rank for. that means they are willing to pay high rates for clicks. it DOES NOTmean that there is low competition when trying to rank. this has been very confusing for me when i am just getting started in keyword research!

  10. Darren DeMatas

    Greg and Sharon are totally right. This tool is made by Google for AdWords, NOT SEO. The information does not necessarily correlate to SEO at all. If you want to assess keyword difficulty, you need other KW research tools.

  11. Alisa Meredith

    What do you use, Darren?

  12. Hi Alisa
    Thank you for this awesome article, it helps new bloggers like me. present i’m using google keyword planer tool. thank you and keep sharing info like this.

  13. Thanks , nice tips

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  16. The “Competition” column you talk over with reflects the number of advertisers who are bidding on a selected keywords. It’s a sign of competition among advertisers. The “Competition” column tells you nothing regarding however straightforward or troublesome it’ll be to rank on the first page of Google’s regular, organic search results. To do that, you would like to appear at the highest ten search results for a given search phrase and assess the connexion and authority of the ranking pages.

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  21. karina

    That was so simple and helpful for a newbie like me, many thanks!

  22. It is very useful for me, Thank you very much

  23. It is very useful post.. many thanks

  24. Well, I think you share something share genuinely its really needed. Thaks for sharing.

  25. Hi thanx for sharing your experience but I fear i don’t agree with your concept. The reason is Competition you are describing is not keyword competition but it is advertiser competition. It means their is low competition for this specific keyword for advertiser to advertise. According to me best keyword research is
    Keyword with (1) high volume (2) High Advertiser Competition (3) Low Ranking Competition
    you can do research on this criteria with SEMRUSH keyword difficulty tool or with Long Tail Pro Platinum.

  26. Discussion is very useful, but the question is still there and confusion remains.
    Guys a case i want to use as example, i would expect everyone’s response on this.
    Like I am thinking to create a website on any topic that can attract google and as result it have page views in hundred of thousands .
    for example if a make a game website like and google keyword planer it shows this
    Search Terms Avg. monthly searches Competition Suggested bid
    friv 83,100,000 Low 0.02$

    Now i think (might be wrong) if I make a website like friv.and to get traffic use 2 options
    1.adwords as cpc is 0.02$ or even cpm is lower
    2.SEO as tooooo much searcher per month so i might get a little chunk

    now please suggest what should any one use in this case and if adwrods are used than ROI is higher or not?

    hope you guys would be kind to solve this confusion

  27. and my main objective is adsense earning so please advice

  28. Tariq Network

    I think using some seo tools like SEmrush or spyfu may give you good idea but it is good if we use trends instead of historic search.Google trends can give you best idea on keywords for future traffic.
    seo tools

  29. very helpful article for every blogger

  30. abhishek nale

    This post is quite informative to me on basis of understanding of competition word.I just started using keyword planner & I am bit confused about term competition & you solve this problem .thank u all.actually comments are more informative.

  31. I noticed that some online keyword search tools in the market, the free ones, rely on information from Google keyword planner to create their own list of keywords.

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