How to Change Your LinkedIn Profile URL

LinkedIn – How to Change Your Public Profile URL

When you first create your LinkedIn profile, you are assigned a profile URL that will be a combination of your first and last names, and a string of numbers. You may want to put this on your business card – but not in its current form! Instead, choose a URL that reflects who you are and what you do – incorporating keywords if possible.  If you believe people may search for you by name, use your full name, perhaps in conjunction with a short keyword.

It’s best to set your URL when you first create your profile, as people may bookmark your URL and search engines may index it. When you change it, your old URL does NOT forward to your new profile URL. Still, if you haven’t been very active, or your existing URL is not usable (johnsmith23419234, for example), you may wish to change it.

How To Change Your LinkedIn Public Profile URL

  1. From you home page, hover over the Profile box and select “Edit Profile.
  2. Find your public profile URL under your photo and click “Edit” to the right of it.
  3. Under “Your Public Profile URL” click  “Customize your public profile URL”. See screenshot below.
  4. Enter your desired URL containing 5-30 letters or numbers. Spaces, symbols and special characters are not allowed.
  5. Click “Set Custom URL.”

If the URL you want is unavailable, you’ll have to choose another. If a user changes their URL, they may reclaim it during a time period of several months, during which time their original URL will be unavailable for others to claim.

Remember to change your links in your email signature, on social profiles, on your website and anywhere else you may have published it.

What’s the most interesting LinkedIn public profile URL you’ve seen?

How to Change Your LinkedIn Profile URL


About the Author Alisa Meredith (311 Posts)

As co-owner and chief inbound marketing consultant at Scalable Social Media, Alisa Meredith spends a lot of time keeping up with online marketing trends for the benefit of our customers. Computers have been a passion of hers since her first T1-99, so inbound and social media marketing is a natural fit.


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