Should I Outsource My LinkedIn Account Management?

We offer social media support for pretty much any platform out there.  We’ll help you optimize your profiles, network with others and respond to comments, and even add updates for you. Except on LinkedIn.

We’ll optimize your profile and company profile and add updates for you (and, indeed, more than one of our clients has been complimented by connections on the content we share), and even work with you to provide a strategy and suggest groups for you to join, but we won’t build connections and participate in LinkedIn groups on your behalf.

It’s not because we don’t see value in the platform (LinkedIn is HUGE for B2B). It’s not because there isn’t a demand for outsourced LinkedIn management, either.  Just this week, I had to turn down a prospective client who wanted us to manage LinkedIn for him. I hated to have to do it.

Why I won't manage your LinkedIn account for you (sorry).


Why I Won’t Manage LinkedIn For You

Unlike activity on any of the other major networks, all interaction on LinkedIn (besides posting updates) is done through a personal profile. That means that I would be talking to YOUR current and former colleagues, old college buddies and prospective clients as YOU. You wouldn’t ask someone to manage your personal Facebook profile, right? It’s just too personal.  The same applies to LinkedIn. It may be more of a business site than the others, but it is still expected that when you interact with someone, you are talking to that person – not their assistant, not their friend or spouse, and certainly not an agency.

Am I alone in this? I wondered, so I asked my fellow Social Solutions Collective members back in March (the last time it came up) and it was unanimous. LinkedIn is just too personal and too involved for someone to “pretend” to be you. Any of us will gladly train and consult, though!

LinkedIn is really best used for personal branding at this point. At least until the platform allows company profiles more flexibility, which leads me to…

When I Will Manage LinkedIn For You

When LinkedIn company profiles are given the ability to interact with followers and communicate in groups, then ask me again :).

Are you following Scalable on LinkedIn? We share social media tips, but also information about career success, sales and marketing in general. It’s a little more business-y than our other online properties.

Have you had success with LinkedIn? Wish you had more? Give us a call at 800.305.9420 x4 and let us know.
We can create a complete inbound marketing plan for you, or provide just what services and coaching you need
to make the most of your online marketing, no matter what platform is right for you!
In fact, we can even help you determine that!

About the Author Alisa Meredith (311 Posts)

As co-owner and chief inbound marketing consultant at Scalable Social Media, Alisa Meredith spends a lot of time keeping up with online marketing trends for the benefit of our customers. Computers have been a passion of hers since her first T1-99, so inbound and social media marketing is a natural fit.

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