Pinterest marketing tip

Pinterest Quick Tip: One Step to Better Pinning

Pinterest tip: one step to better pinning. via @scalablesocial by @alisammeredithThe other day on Pinterest, I saw an image with one of my favorite author’s names on it. Yay! Something great to pin. Not recognizing the
pinner, I clicked on the image – annnnd ended up on a spammy site with a cheesy video of a guy in a furry hat in his bedroom – in his mother’s house (I made that last part up). FOUL!! I reported the image as spam and told the author about it. I mean, it had her website url right on the image!

She then reported it as intellectual property infringement.  A tedious process, but come on, this was blatant.

The thing is, the person who pinned the image with the bogus source might have repinned it, not even know that the pin didn’t go to the correct article. He COULD be completely innocent. However, if he gets reported enough times, he will lose ability to pin, and may even lose his entire account. That brings us to the one step you aren’t taking that will make you a better pinner.

Check The Source

When we share articles on other social media platforms, usually we’ve at least skimmed them, checked them for quality, etc. On Pinterest, however, sometimes we’re just repinning something we want to come back to later, which means we don’t always visit the website attached to the pin.

In theory, we should be able to repin any image we see with the knowledge that it is on the up and up, and links to the original source of the image, providing exactly the information promised on the pin and in the description.

In practice, there are some bad pinners out there who are bringing blackhat techniques to my favorite happy place. Using images that don’t belong to them to link to their own content, using misleading images to get people to visit spammy or just unrelated sites – it’s ugly.

So, what happens if you, my dear good-faith pinner, repins one of these? You are now part of the problem. You could get flagged for spam and even copyright infringement. Ouch.

Aside from spam, there are also a lot of infographics still circulating from about several years ago. Do you really want to share the “latest” stats which are actually completely outdated? Check the date on the post.

Be a Trusted Source

There are a few pinners who I trust to always check their sources. It’s there articles I can “pin for later” without fear of sharing spam or worse. Those people’s pins get the bulk of my repins.

It takes a few extra seconds to check the source, and it is a complete pain on mobile, but for my money, it’s worth the time to be a better Pinterest Citizen.  Do I do it 100% of the time? I wish I could say so! Still, it’s a good habit to cultivate.

Do you check sources before pinning? Why or why not? I really want to know!


Article Name
Pinterest Quick Tip: One Step to Better Pinning
Not all beautiful pins lead to beautiful content. Take this one, 15-second step to make sure your repins are building on the quality of your boards and to get more repins for yourself!

About the Author Alisa Meredith (311 Posts)

As co-owner and chief inbound marketing consultant at Scalable Social Media, Alisa Meredith spends a lot of time keeping up with online marketing trends for the benefit of our customers. Computers have been a passion of hers since her first T1-99, so inbound and social media marketing is a natural fit.


  1. Hi Alisa! I can see why this is causing such a stir! In my spare time (ha!) I try to go through all my pins in case there are any with sources listed that aren’t credible. As you say, it’s best to check as you pin, and pin from original sources, both of which are things I do now, but when I started out I didn’t know everything I know now and there’s always that cute image with a random link attached to it that I somehow missed. So I will delete the link because, as you say, I don’t want to be promoting spammy pins — doing so even by accident just makes you look bad.

    I recently had a similar content thievery/spammy incident. Someone stole my latest blog about the puppy and tried to pass it off as his own. If he had just pinned it with my graphic and then someone like you had pinned it to be supportive, it would have gone to his spammy site. Thankfully one tweet and three e-mails later, he finally took it down…

    • Alisa Meredith

      Wow. I can’t believe someone would do that to your wonderful story. Wait, yes, I can! I’m so sorry – that was nice of you to give him a chance to take it down without reporting it.

      Doing a little more digging after I published this, I found this guy with THOUSANDS of followers on Pinterest who had stolen the work of at least 5 people I know personally (and thus recognized their work or saw their URL right ON the image) plus my own. All on one board. Unbelievable!! Well, I told a bunch of them and if Pinterest hasn’t taken him down by now, it won’t be long. Don’t mess with the pinners!!! 🙂

  2. This is truly a useful info for me. I totally agreed with everything you said.

  3. I fully support this advice! Rich pins have helped a lot with this but it’s a drop in the bucket compared to how many pins with incorrect sources exist. One huge remaining problem is spammer and scraper sites that are good-looking sites. I know so many pinners who mistaken them for sites that use other’s people’s images with permission, and go ahead and repin. I’ve also seen bad sources in pins Pinterest has promoted in their emails etc. It’s a huge problem!

  4. pinterest has slowered his growth for past few month.
    Bt, its still really great tool to use and pomote stuff.

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