The other day on Pinterest, I saw an image with one of my favorite author’s names on it. Yay! Something great to pin. Not recognizing the
pinner, I clicked on the image – annnnd ended up on a spammy site with a cheesy video of a guy in a furry hat in his bedroom – in his mother’s house (I made that last part up). FOUL!! I reported the image as spam and told the author about it. I mean, it had her website url right on the image!
She then reported it as intellectual property infringement. A tedious process, but come on, this was blatant.
The thing is, the person who pinned the image with the bogus source might have repinned it, not even know that the pin didn’t go to the correct article. He COULD be completely innocent. However, if he gets reported enough times, he will lose ability to pin, and may even lose his entire account. That brings us to the one step you aren’t taking that will make you a better pinner.
Check The Source
When we share articles on other social media platforms, usually we’ve at least skimmed them, checked them for quality, etc. On Pinterest, however, sometimes we’re just repinning something we want to come back to later, which means we don’t always visit the website attached to the pin.
In theory, we should be able to repin any image we see with the knowledge that it is on the up and up, and links to the original source of the image, providing exactly the information promised on the pin and in the description.
In practice, there are some bad pinners out there who are bringing blackhat techniques to my favorite happy place. Using images that don’t belong to them to link to their own content, using misleading images to get people to visit spammy or just unrelated sites – it’s ugly.
So, what happens if you, my dear good-faith pinner, repins one of these? You are now part of the problem. You could get flagged for spam and even copyright infringement. Ouch.
Aside from spam, there are also a lot of infographics still circulating from about several years ago. Do you really want to share the “latest” stats which are actually completely outdated? Check the date on the post.
Be a Trusted Source
There are a few pinners who I trust to always check their sources. It’s there articles I can “pin for later” without fear of sharing spam or worse. Those people’s pins get the bulk of my repins.
It takes a few extra seconds to check the source, and it is a complete pain on mobile, but for my money, it’s worth the time to be a better Pinterest Citizen. Do I do it 100% of the time? I wish I could say so! Still, it’s a good habit to cultivate.
Do you check sources before pinning? Why or why not? I really want to know!
- Image Copyright Infringement – Part of the Template? (scalablesocialmedia.com)
- Why Pinterest Isn’t a Social Network – And That’s OK (scalablesocialmedia.com)
- Pinterest Smart Feed – Time For Businesses to Get Smarter About Pinterest (scalablesocialmedia.com)
- “I Just Don’t Get Pinterest” – Signed, Most American Men (scalablesocialmedia.com)
- Why Content Marketers Love Pinterest (scalablesocialmedia.com)