Looking for a way to drive more traffic, leads and customers to your veterinary practice website? Have you considered Pinterest? Pinterest has proven to be an incredible driver of traffic, and done properly, it can take online marketing for your vet practice to new heights!
Why Pinterest is Great for Veterinarians
Think about your customers. Who are they? Likely overwhelmingly female, well educated, middle-income moms, right?
This fits the Pinterest demographic perfectly. With approximately 80 million users, 80% of whom are female, the largest segment of whom have a household income of $75K or higher, these are your customers!
And lest you think your small-town practice doesn’t stand a chance – suburban internet users are more likely to use Pinterest than their urban counterparts.
Then there’s your subject matter. Who doesn’t love sharing images of adorable animals, inspiring pet stories and videos of the funny things our furry friends do? Your material makes you an absolutely perfect fit for Pinterest.
Looking at what is popular in Pinterest now, you’ll see a lot of fashion, quotes and a lot of food. Doggie fashion is always fun, you can write your own critter quotes, and share fun and easy pet recipes.
Not to mention the fact that the same people looking at fashion, quotes and recipes are often the ones crazy about their pets. See why Pinterest for veterinarians is worth a look?
What Pinterest Can Do for Your Vet Practice
Besides incredible traffic generation potential, consider why people choose and stay loyal to a veterinarian. It’s not usually just the location, the pricing or the credentials of your DVM. It’s the fact that the entire office values their pets as much as they do. Here is your chance to display in an entirely visual and emotional way how you feel about animals of all kinds. This builds a connection with your current customers and encourages them to become your advocates.
Here’s how it works: If YOUR vet had a “Pet Pic of the Day” board and your Fluffy was featured, along with a personal comment from the vet, the tech or the office staff? Would you share it? Of course you would. In doing so, you’re not only showing off the most beautiful cat (dog, guinea pig, horse…) ever, you’re telling the world which vet you use to care for your pampered fur baby. You’re also advertising the fact that your veterinary office really cares about each and every animal and their owners. If your image is hosted on your website or blog, it also creates an opportunity for people to get right to your site.
In future articles, we’ll discuss how you can encourage your customers to follow you on Pinterest.
How Pinterest Can Send Traffic and Leads to Your Website
Enabling your customers to advocate for you is great, and hopefully you make it a practice to ask every new customer, “How did you hear about us?” But, Pinterest can also generate traffic and leads in a way you can track. It’s always helpful to know what is working!!!
When you fill out your profile fully, you can include a link to your website, and that may send some to your site, but the real sustainable and scalable traffic generation comes from sharing your own website content on Pinterest. When you are regularly blogging, you have all kinds of great material to share. Make sure you include a compelling (cute, funny, beautiful) image on every post. Including a headline right in the visual of your image (like I’ve done in this article), encourages people to pin your image (which links back to the article) and increases the chance that people will click on the link to your site when they see the image on Pinterest.
Pinterest is a great support to your content marketing. When you’re working hard to create educational, funny, useful and heartwarming articles, they deserve every opportunity to be found. Pinterest is one such opportunity you should not leave on the table. Not blogging yet? Learn how to write a blog post in an hour – you can do it
What do you think? Is Pinterest a good choice for veterinarians? In what other ways do you think it might help? In upcoming articles, we’ll look at veterinarians using Pinterest and some best (fun) practices.
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- 10 Brilliant Pinterest Board Ideas From Real Brands (hubspot.com)