Your pin is good. Really good. It is an amazing image with keyword-rich description and linked to an out-of this-world blog post. The whole world needs to see it.
But, which board should you pin it to? The one with the most followers? The group board? The one with the right subject matter? Is it considered spammy to pin it to many boards?
Pin it to Your Blog Board
If you have a blog (and you do, right?) you need to have a board that houses all your great content. Only your great content. This is a quick and easy way for people to see what content your business writes and what you’re all about. You may find it’s your most popular board!
Every blog post you publish to your own blog needs to go here. First. So you don’t forget. Do it now. 🙂
Pin it to Your Most Popular Board – Maybe
If your blog board isn’t your most popular, find out which is. I use ViralTag for scheduling, analytics and for getting information like that. It’s a little cumbersome to use, but the price is right!
If your pin relates at all to the subject of your most popular board, pin it there. Give it the best chance to be seen by your followers. If it doesn’t relate at all, find it another home.
Pin it to Related Boards
If your blog post is about, let’s say, which type of cookware is best for making omelets, you might pin to your cookware board, your omelet board and your cooking board. (Now I want an omelet). Not all of your fans follow all of your boards, and you don’t want the guy following only your cooking board to miss out because you only put it on cookware, do you?
Pin it to Group Boards
Group boards area incredibly powerful for getting large numbers of repins, likes and clicks back to your site. So, pin it there, too! This gives your pin greater exposure as not just your own followers will see it.
What About Appearing Spammy?
It was really irritating to go to your stream and see the same pin over and over again. You may even have unfollowed someone who spammed you in that manner, and you certainly don’t want to be one of “those” people! However, as Vincent Ng noticed, it seems that Pinterest has figured out how annoying that was. Now, no matter how many times you pin something in rapid-fire succession, it will only show up twice on the newsfeed. Gotta love the ongoing user-experience improvements at Pinterest.
So, pin away, my friends!
Why You May Want to Schedule Anyway
Just because you CAN pin your pin to all the important boards at once without annoying people doesn’t mean you always should. Sure, if you’re likely to forget, do it while you are thinking of it. But, you could also schedule your pins to go out at various times. Not only will you have a good chance of more exposure, you can also start to figure out what times work best for reaching your followers.
- Pinterest Group Board Tips & Why You Should Join (scalablesocialmedia.com)
- Tracking Your Pinterest Growth – PinReach (scalablesocialmedia.com)
- 5 Deadly Mistakes that Businesses Make on Pinterest (scalablesocialmedia.com)