Generating genuine social media influence is easier than you think. Social Media and Blogging can be a very loud world on the internet. We all have a message and we all want to help others, but how are we going to be noticed? How can we be heard? What is going to make us stand out from the crowd?
Hope you weren’t expecting a big secret or any magical short cuts to the “How do we get noticed?” problem. GENUINE INFLUENCE and doing the work is going to make the difference in your online game. Speaking to the entire world isn’t quite as effective as speaking to a more specific audience that is searching for your type of services, message, or information. Genuine influence is a long game but also the only successful one if you want to build loyalty of brand, trust with clients, and lasting relationships. All of this comes with influence and being relate-able.
What is Influence?
It’s simply that you do something, say something, post something, or ARE something that inspires someone else to take an action. A great example of social media influence is when someone posts something about a sale, which then moves people to go to the site and purchase.
How Do You Know How Much Influence You Have?
Follower count really isn’t a great indicator of how much influence you have. A person with few followers could have more influence than someone with more followers. People who have a lot of followers have more opportunity to influence, but it doesn’t mean that they take advantage of it successfully. Let’s go with the example of posting about a sale. See which of these people you think has more influence.
Ed has 16,000 followers and Sarah has 1000 followers. They both posted about the same sale. Ed’s post moved 100 people go to the sale and make a purchase; Sarah motivated 400. Who has more influence?
The obvious winner is Sarah. Her close ratio was much higher even though she had fewer followers than Ed. This shows that Sarah’s influence is higher – most likely because she has a stronger connection to her tribe.
What is a Tribe and Why are They Important?
Your “tribe” is simply like your family and friends. They are people who have a genuine interest in what you do and who you are. They support your efforts in anything you do and you support them as well. You learn to connect with your tribe and build relationships with them. The stronger your bond is to your tribe the stronger your influence will be over time. 🙂 Eventually your influence will start impacting those connected to the people in your tribe and your influence will start to have a ripple effect.
With all that being said, How do YOU gain more GENUINE INFLUENCE?
Focus on Being Real and Honest
People can smell fake from miles away. Don’t try to be someone else or paint yourself as something you are not. If your followers can relate to you, your connection with them will be more authentic. They will genuinely care about what you are putting into the universe. Don’t be afraid to put pieces of you out there and allow people to be part of your life. Be proud of who you are and be proud of your life. People are attracted to confident and successful people. Be a good person and you will attract good people.
Focus on Initiating the Conversations.
I have heard more times than I can count, “No one is commenting or liking my posts”. Okay I’m going to keep it real…are you doing the work to earn their comments and likes? You always have to look at what YOU ARE or ARE NOT doing instead of focusing on what OTHER people aren’t doing for you. You can’t be afraid to do the work and make the first move. Start the conversation. Participate in their lives and make yourself present in their lives. Show people you genuinely are interested in them and you have some things in common. If you don’t comment on their stuff, then why would they comment on yours?
Focus on Being Valuable – not Spammy or Creepy
I don’t judge people based on where they come from or what they look like. I like to see what people bring to the table. Bring value, honesty, and adventure to the table, not spam. Here’s how to avoid even the unintentional appearance of spam:
- Don’t tag people in stuff that’s spammy.
- Don’t comment and drop random links on people’s posts (that’s so rude).
- Don’t inbox a million people with offers.
- Don’t inbox or message people that you don’t know.
- Don’t talk or ask people about their children in depth (gotta scout out the perverts).
- Don’t comment on people’s posts with irrelevant topics … stay on topic please.
The list of don’t dos can go on forever. Respect people and their profiles. Making people uncomfortable or annoyed will get you blocked. You should still post about what you do, but do it in the right way.
It’s empowering and inspiring to see people taking their lives in their own hands. Changing your own life is powerful and important to those who care. I will never block or delete people who are entrepreneurs. I will block creepy people, people who are poaching my friends lists, and people who are spamming. There is a difference between posting spam posts and sharing what you love. You have to learn the fine line and be disciplined about respecting other people.
Social media engagement is a privilege, not a right; Being someone’s contact is a privilege, not a right.
Focus on Speaking to Your Followers by Learning What They Love
If you want to have a strong tribe and have influence with them, then you need to take interest in THEM. You can wish for people to follow you loyally, but truth is you need to earn their loyalty. You earn loyalty by taking an interest in those who are following you. Comment on their stuff and have conversations with them. Look through their profiles and see what they are interested in. If you know your audience, then you will know what type of things to post that will benefit them. You want to add value to people instead of posting just to post. If your post doesn’t have a purpose or value to someone, then why are you posting it?
What is valuable to one person may not be valuable to another … that’s okay. You can’t please everyone, but you can see what’s going on during the day with others and tailor your posts that way.
On Monday, if people are down about beginning the week or going to work post something to give them a boost with something positive. The more people feel you care about them, then more they are going to care about you. If they care about you they will promote you.
Focus on Being Fun and Adventurous
Ok stop … right now! Go to your social media profiles and scan through them! Are you all biz and all kinds of serious all the the time? Now take a step back .. .is that how you want to people to think of you? Do your followers know anything about you as a person? Are you being fun?
You don’t want people know you for the things you are against. You want people to know you for the things you value, the things you love, and the people you love. People want to go on an adventure with you! Tell them a story because people love to laugh, they love to be moved, and they love genuine people. Don’t be afraid to be fun and a little crazy. No one is serious and perfect all the time and people think those things are boring. Don’t be afraid to be imperfect and silly. No one will join you in your adventures if they don’t think they can duplicate it. They won’t do anything that is hard or complicated. People cannot relate to perfection.
Focus on Finding Your Own Voice and Message
What is your passion? If your message is something you are passionate about, people will listen. People want to love what you love. We want to attract like-minded people to our tribes.
What are you trying to say? What’s the message people need to know about? Say what you mean and mean what you say. Make sure you clearly define your message and that it’s very concise. Of course, not everyone is going to agree with your message, but those who do will flock to you. I want to encourage you to write a mission statement. If you know what your mission is, then it’s easier to share. Clearly define your message; figure out what you want that end result to be.
What are you great at? Focus on using that gift you have that really stands out and use it to share your message. Using what you are good at will really help strengthen the power behind your message.
You now have their attention, you are building the relationship, but now you need to convert this relationship building action into income generation. How do you convert them?
5 Ways to Take the Relationship From Simple Engagement to Income Generating:
- Look for a sign that it’s time to bring up how you can help them. Initiate the discussion head on. You don’t know if you if they need you unless you ask them.
- Once your relationship is pretty solid, ask them for referrals. “Do you know anyone who could use my services or would be interested in XYZ?”
- If they are local, invite them to your local events or fun adventures. Everyone loves to be included. Let your excitement for what you do infect them like a virus. Everyone wants to be part of something fun and adventurous.
- Offer them a free consultation or a quick 10 minute appointment. That will get them in the door, then let your story and passion plant the seed.
- Ask them how you can help them first! If they see you are willing to help them, then they will be willing to help you.
At the end of the day, you need to be GENUINE about who you are and what you stand for. What you stand for is going to become apparent through the things you share. Are you going to be brave, positive, adventurous, and fun? OR are you going to always be fighting some sort of fight, following negativity, and being the creepy dude? Whatever you choose this, that, or somewhere in between … OWN IT and be proud. Don’t let other people’s negativity raise doubts in your head and don’t you dare believe those doubts. If you are passionate about something then share it, don’t spam it.
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