Forty-nine percent of businesses surveyed for the Social Media Examiner 2013 Social Media Marketing Industry Report feel that Facebook is the “most important” network for them. Interesting. I wonder if the criteria for that claim goes any deeper than gut level.
While Facebook can be beneficial for many businesses, LinkedIn actually works better for lead generation (especially for B2B) and Pinterest generates a higher dollar amount per sale. Meanwhile, there is no arguing the SEO power of Google+! My guess is that they’re guessing, and going with what is comfortable to them.
Which brings up and important point – for whom are we doing this? Ourselves or our customers? Not that there isn’t something to be said for working with a platform that is comfortable for you – I just wonder how much brand recognition and sales increase is left on the table because of false assumptions.
Something else that caught my eye is that “improved customer service” didn’t make the “Why Use Social Media?” list at all. Could it be that they didn’t ask, or is no one really using it that way? It does seem a good way to cut costs and improve customer satisfaction. Perhaps it comes down to a lack of employee training? After all, the last thing you want is an employee ranting at a customer on a public forum.
I welcome your observations in the comments below!
Image compliments of Top Web Design Schools
- How to Save Time on Social Media Marketing (scalablesocialmedia.com)
- How to Grow Your LinkedIn Company Page Following (scalablesocialmedia.com)
- Scheduling Your Social Media Monitoring (searchenginepeople.com)