How social Media ROI is making the world a better place. Twitter bird and hands

How Social Media ROI is Making the World a Better Place

How social Media ROI is making the world a better place. Twitter bird and handsFull disclosure here.  I wanted to write something about Social Media ROI, but didn’t know what, exactly.  So, I plugged “social media ROI” in to this content idea generator and that is the title that came out.  So, I challenged myself to make it work.  Here goes!

Isn’t that a tall order, asking social media to make the world a better place?   I don’t think so. Social Media ROI keeps businesses committed to social media. Because they are committed to social media, we all benefit.

Allowing Charities and Non-Profits to Spread the Word

The fact that there IS an ROI on social media means that organizations and private citizens whose mission it is to help others, can spend less money on traditional advertising and fundraising and reach a huge audience anyway. One of my favorite examples is Single Dad, Laughing, a blogger who quickly raised $10,000 to help the family whose dog bit him (yes, you read that right – and the story is worth reading).

Better, Faster, Less-Annoying Customer Service

The knowledge that social media does provide a good return on investment leads businesses to up their social presence – supplying better, faster, more “real” customer service through Twitter, Facebook and other platforms.  If they thought it was a waste of money, they wouldn’t be doing it – and I wouldn’t be able to Tweet my annoyance at a hosting outage and get an immediate response! I also wouldn’t be as likely to tell the world about an awesome product or service I use – thereby helping out those in the market for such a product. Win-Win!

It’s a Small World – and I Like It

Because social media platforms have found methods of generating ROI, I’ve reconnected with friends and family I might otherwise have lost forever – and it’s free!  I’ve also met people in my industry who are smart, helpful, funny and kind. I’m not the type to seek out networking events, so I would never have met and learned from them otherwise.  Social media has made MY world a better place. If there were no ROI and no hope for ROI for these networks, these platforms would not exist.

Keeping People Honest – Or Meting Out Justice

Business owners who choose to use social media because of the ROI, not only appear to be more transparent, they ARE more transparent – whether they wish to be all the time, or not. For instance, the Skillens Jewelry Facebook scam. OK, you could argue that it only happened BECAUSE of social media, but stay with me.  Had they run this contest in-store, they could have “awarded” the prize to one of the owners of the store and no one would ever have known.  However, because the winner accidentally replied as the page instead of herself, she gave it all away!  Facebook page shut down. Much online mocking.  JUSTICE!

Your turn! How have you seen social media ROI make the world a better place? Don’t think it has? Tell us why!

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About the Author Alisa Meredith (311 Posts)

As co-owner and chief inbound marketing consultant at Scalable Social Media, Alisa Meredith spends a lot of time keeping up with online marketing trends for the benefit of our customers. Computers have been a passion of hers since her first T1-99, so inbound and social media marketing is a natural fit.

Comments

  1. LOVE that you’re writing about ROI – one of my fave topics. I DO think it makes the world a better place and I DO think there’s PLENTY of ways peeps can start measuring ROI (we actually have an eBook coming out on this exact topic later this month!).
    I also think that if every Marketing “Specialist” and every Social Media “Expert” took more time to measure and prove marketing and social ROI (rather that touting Fans and Followers) social media would have less of a bad rap. Which would be AWFULLY nice for those of us doing social the right way. 😉 Just say’n!
    Great post. Thanks!

    • Alisa Meredith

      Well, thanks, Brooke! I was nervous about this one, as it is a departure from my normal, “how to”. But it’s good to have a challenge!

      Totally agree, there ARE ways to measure ROI, and it can be as simple as using a unique phone number on social accounts only. Not rocket science 🙂 I can’t wait to read your eBook!

  2. I also get into ROI…Brooke is the master but I’ve written about it too. And I really love this posting, Alisa. Every single point is smack! dead on.

    • Alisa Meredith

      Well, thanks, Kerry! Please feel free to share a link to some of your ROI articles!

  3. Carrie Chwierut

    Thanks Alisa – since ROI is not my strongest skill, I appreciate the pep talk! ha ha!

  4. Great post Alisa! ROI is so much more than dollar signs and you emphasize this point which I can really relate to. The global reach inherent in social media platforms redefines the way we all do business.

  5. Alisa, I absolutely love that you’ve written about social media ROI, too! Great point about reconnecting with friends and family that you might otherwise have lost forever. I’ve reconnected with a friend that I went to middle school with recently through social media. Although there was not a dollar generating ROI, the re-connection is invaluable. Great article, Alisa!

    • Alisa Meredith

      Thanks, Robin! Some things are just, to borrow from a popular tv ad, “priceless”.

  6. Heather Myklegard

    Great article, Alisa. I am giving a webinar for a non-profit and am going to use some of your points regarding ROI to help sell them on the idea that social media is worth the time and investment. Great job!

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