Becoming a social media influencer - Anna Godfrey

The Ultimate Guide to Becoming a Social Media Influencer

Generating genuine social media influence is easier than you think.  Social Media and Blogging can be a very loud world on the internet. We all have a message and we all want to help others, but how are we going to be noticed?  How can we be heard? What is going to make us stand out from the crowd?

Hope you weren’t expecting a big secret or any magical short cuts to the “How do we get noticed?” problem.  GENUINE INFLUENCE and doing the work is going to make the difference in your online game.  Speaking to the entire world isn’t quite as effective as speaking to a more specific audience that is searching for your type of services, message, or information.  Genuine influence is a long game but also the only successful one if you want to build loyalty of brand, trust with clients, and lasting relationships.  All of this comes with influence and being relate-able.

What is Influence?

It’s simply that you do something, say something, post something, or ARE something that inspires someone else to take an action. A great …

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#Content Marketing - Where Follow Through Matters

Content Marketing – How’s Your Follow-Through?

So, you just spent most of the week writing THE best ebook on something-or-other. People are downloading it like mad and you’re feeling pretty good about yourself, right? Well, you should. Looks like you’ve mastered the are of the effective call to action and you know how to spread the word about your content.

But then what? If you’re waiting for the phone to start ringing when people who read your ebook are overcome and want to buy your products or hire you immediately, you are likely to be very disappointed. You might even feel taken advantage and think, “All that work, and what do I get out of it?”

It doesn’t have to be that way. Sure, anyone can read my blog posts without telling me anything about themselves, but on this site, I also have 14 downloadable online marketing resources that took many hours of research, writing and design. They’re also available for free. I’m happy to help!

However, I do want to know who is reading my premium …

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Seven Ways to Open the Floodgates of #Twitter Followers - Crowd Rushing Lobby

Twitter Followers – Seven Ways to Get More for your Business

Were you aware that @CNN has over twelve million Twitter followers? Access like that can’t be bought (well, it can, but here’s why you shouldn’t buy Twitter followers), but there are concrete ways your business can systematically build a bigger, deeper list of real followers.

Maybe 12,000,000 followers is a bit of a lofty goal, but what about 1,000 or even 100,000? Here are a few things you can do to help build your business’ Twitter readership without spending a fortune:

1. Follow, Follow, Follow

Really. It’s that easy. Up to a certain point, following at random can get you a lot of traction. At first, try and choose whom you follow based on whom you think makes sense: if you’re a record company follow the types of artists you like, for example. Remember to aim low (don’t just focus on celebrities and huge brands) and to keep your Followers-to-Following ratio around 1:3 if you can help it to avoid SPAM alerts.

2. Tweet @ People

It’s amazing how many …

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Ten Blogging Tips for Beginners

Ten Simple Ways to Get More People to Your Blog

Need to get more visitors to your blog?

One visitor recently shared with us that his biggest marketing challenge is “writing blog posts and understanding what I need to do for proper SEO/SMO”.  He downloaded our Perfect Blog Post Checklist, so we know he’s now well on his way, but we felt we could address the idea of SEO for blogging more directly.  SEO (Search Engine Optimization) and SMO (Social Media Optimization) both have as their aim driving more traffic to a website or blog.

Traffic – Generating Blog Tips

Write Good Stuff

OK, this should go without saying, so it doesn’t get a number :).  Write something that people want to read about.

#1 Know Your Keywords

The Google AdWords Keyword Tool can help you determine which words and phrases to use.  Another method is to respond to an urban legend or commonly posted and reposted erroneous message on Facebook and use some of the exact phrases you see used over and over.

#2 Use Your Keywords

Use your keywords near the …

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