I love a bargain. Who doesn’t? Sometimes even “free” is still too much, but with these fifteen free marketing tools, you’ll get so much, you’ll wonder why you’re not paying for it. Aside from the two image editor suggestions from fellow marketing buffs, I use all these tools and wouldn’t give ’em up, even if I had to pay for them.
So, go ahead, see if any of these belong in your own marketing toolbox, and please, if we skipped your favorite, tell us all about it in the comments!
Keep track of what people are saying about your business, brand or your industry and get a feel for the changing needs and challenges of your potential customers.
Put in your business name and you’ll see social media mentions from all over. You may find that someone shared one of your blog posts without you realizing it (this is a good time to thank them). Oh, don’t bother trying to sign up for alerts. They’ve been saying they’ll be available again in a week for …
Ever feel like your entire day is spent hopping from one social media site to the next? Responding to comments, RTs and shares, commenting on other people’s content, updating your accounts, it can seem endless. But social media marketing is not the only thing you need to do all day. You have email campaigns to run, content to create, phone calls to answer, a business to maintain – you know!
Time-Saving Social Media Tips
Facebook allows you to schedule updates for later, but the ultimate time-saver is a tool that allows you to schedule all (or ALMOST all) of your updates from one place. We like HootSuite for scheduling most updates. Viraltag is a fabulous tool for scheduling Pinterest pins.
When I want to schedule a few days worth of Tweets, though, my go-to is Buffer. You can schedule tweets at regular intervals and just load them up and forget it! Buffer will also schedule updates to Facebook and LinkedIn, but …
On July 2, 1012, after nearly three years of partnership, LinkedIn and Twitter parted ways – for the most part. In the past, users could send all Tweets to LinkedIn as updates – but no more! Strangely, Twitter will still publish your LinkedIn updates of you want. Well, maybe it’s not so strange when you consider the perceived motivation for the switch.
Unlike some other social networks (LinkedIn will still allow their updates to auto-post to Twitter), Twitter seems determined to make users come right to its own platform. Why? It’s about the money, of course – and more specifically about their goal to have $1 Billion in revenue by 2014.
So, what’s a business to do?
If you use a service such as HootSuite, you can add your LinkedIn profile AND company page and then easily schedule updates. Or, you can visit LinkedIn and update your personal an company account status manually. You may find this method encourages you to interact more frequently with your contacts on LinkedIn, which …