Is the term “inbound marketing” a complete mystery to you? If so, you’re not alone! Even those in the business of inbound marketing don’t always agree on its exact meaning. The term “inbound marketing,” is sometimes used interchangeably with “content marketing.” Branded terms like Jay Baer’s “YOUtility” further attempt to clarify the mystery by indicating that it’s useful.
To me, inbound marketing is marketing that people love. It fills a need at the right time, in the right format, on the right platform and guides your visitors into a sales funnel that they actually enjoy.
I had an opportunity to collaborate on HubSpot’s new ebook, “The ABCs of Inbound Marketing,” and it got me thinking – how do other professionals explain what inbound marketing means?
How Inbound Marketing Professionals Define Their Marketing Strategy
“Inbound Marketing is fun, effective and trackable marketing– being there when prospects search, it’s my kind …