Becoming a social media influencer - Anna Godfrey

The Ultimate Guide to Becoming a Social Media Influencer

Generating genuine social media influence is easier than you think.  Social Media and Blogging can be a very loud world on the internet. We all have a message and we all want to help others, but how are we going to be noticed?  How can we be heard? What is going to make us stand out from the crowd?

Hope you weren’t expecting a big secret or any magical short cuts to the “How do we get noticed?” problem.  GENUINE INFLUENCE and doing the work is going to make the difference in your online game.  Speaking to the entire world isn’t quite as effective as speaking to a more specific audience that is searching for your type of services, message, or information.  Genuine influence is a long game but also the only successful one if you want to build loyalty of brand, trust with clients, and lasting relationships.  All of this comes with influence and being relate-able.

What is Influence?

It’s simply that you do something, say something, post something, or ARE something that inspires someone else to take an action. A great …

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Quality Pinterest Images Made Easy

Quality Pinterest Images Made Easy

Pop quiz! What do Pinterest, quality images, and wine have in common? Still guessing? Let me explain.

What’s Wine Got to do With It?

My husband is a smart guy, but when I talk about social media, I might as well be speaking gibberish. This is only appropriate since he’s a social media virgin (gasp!).

About a month ago, I was trying to explain why so much of my job is tied up in creating quality images for client Pinterest accounts. To make my point I decided to illustrate it with a subject he could relate to: wine.

Before I offend any wine connoisseurs, let’s get one thing straight: we know nothing about wine. Sure, we know there are red wines and white wines, some have bubbles, some are sweet and some are dry – but that’s where our knowledge of wine ends. The only thing we are sure of, is that food always tastes better when paired with a glass of wine.

Now, let me tell you about what this has to do with Pinterest marketing.

Quality Images Move People To Action

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Thumbs up - Why Your Brand Still Needs a Facebook Page

Why Your Brand Still Needs a Facebook Page – Seriously

There’s been a lot of debate surrounding the value of Facebook business pages lately. Many of the talking heads would have you believe that Facebook is a waste of time. Why?  Reach is down, and “everyone is leaving”.  You’ll get no arguments here about decreasing reach, but this first-hand account might be enough to convince you that, for many businesses, there is still value in a Facebook page.

Why Your Brand Still Needs Facebook – Lyn’s Story

Everyone loves a story, right? So let me tell you something that happened just last week to a friend of mine – it illustrates why Facebook is still a good fit for many businesses.

My friend Lyn, a nurse at the local NICU,  has a love of  needles – not work related, she’s a knitter. A couple of years ago, Lyn offered to make for me some of the many props I was buying for my small photography business, just to be nice. Here she was making all these great props for me, saving me lots of money, and often she wouldn’t even …

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More Efficient Marketing in Twenty Days

Sometimes, when someone downloads one of our marketing eBooks, we ask, “What’s your biggest marketing challenge?” Care to guess the most common response?

“Finding the time”! Yes, online marketing, as important as it is, often falls to the bottom of the to-do list, as everything else seems to scream for attention more loudly!

That’s why, when HubSpot asked for contributors to a new eBook about marketing hacks, we jumped at the chance.

Our Hack – Pinterest “Vaults”

It’s not actually a feature of Pinterest – just a way Pinterest junkie, Tina, came up with to get Pinterest boards ready for prime time before it was actually time to release them to the public. Here’s how it works:

Create a  secret Pinterest board. Fill it up with fabulous pins, completely optimized descriptions and calls-to-action. When it’s ready for prime time, simply toggle the “secret” option off to make it public!

Personally, I hate to release a Pinterest board with only one or two pins on it. It looks unfinished. But I don’t always have time to fill up a board …

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Not reeling in the right leads? Five reasons. Five fixes.

Five Reasons You’re Getting Lousy Marketing Leads

The leads you’re getting from your website are lousy. Your website traffic is good, and the number of leads coming in is impressive.

However, you’re noticing that the leads coming in are not resulting in the sales you want, and in fact the follow-up is wasting your time. What went wrong? More importantly, how can you get back on track?

Lousy Lead Generation Reason 1:  Your Content is Attracting the Wrong People

Think about your last five blog posts and content offers. What kind of person would want to read them? Are they the people you want to work with? Can they afford your services? More importantly, are they the people who are influential in deciding who their company does business with?

This is extreme and you’d never do this, but let’s say you own a luxury resort in Los Cabos, and your content is all about saving money on travel to Florida.  You’re way off – targeting budget travelers with a completely unrelated destination location in mind. These are people who not only cannot afford your product, they aren’t …

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Giving leads to happiness in business, too. Here's how... #InboundMarketing

Giving Leads to Happiness in Business, Too!

When searching for images portraying “business giving” I was amazed by what I saw. No actual giving – only selling! This so well illustrates the challenge businesses face and explains the resistance many have to “give to get marketing”.

It seems completely counter-intuitive to give away what you have worked so hard to acquire – yet it is what people have come to expect. And if you don’t give it to them, someone else will. So, instead of a dry business image with an exchange of money for goods, I settled on a hunky guy holding a gift. Isn’t that more appealing, anyway? Let’s see how we call all be that hunky guy who is making somebody’s day with his thoughtfulness (good looks 100% optional!).

“Give to Get,” “Youtility,” “Inbound Marketing,” “Content Marketing” – all different words to describe the same thing – marketing that is so great that people would pay for it. So, why not make them pay for it? Isn’t it counter productive to give away your hard-earned knowledge when what you …

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Five signs it's time to hire an inbound marketing agency. #Inbound #Marketing

Hiring a Marketing Agency – Five Signs It’s Time!

For years, you and your staff have been creating ads, sending a few emails, maybe even blogging sporadically and posting on Facebook from time to time.  All this, while building your business from startup to profitability. At some point, however, most business owners wonder – when is it time to call in the reinforcements by hiring a marketing agency?

It’s not a sign you’ve failed – it’s really a sign that your business has progressed to the point that you are ready to benefit from some quality marketing assistance. Here are some reasons you might consider hiring outside help:

1. Your Inbound Marketing is Inconsistent

Ever find yourself blogging every day for two weeks and then taking a month off? Updating your company’s Facebook status 15 times in one day and then failing to respond to fan comments? Effective inbound marketing requires consistency and dedication. If you and your staff don’t have the time or skills to keep it up, consider hiring someone to help.

2. Your Marketing …

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XML and Inbound Marketing

“X” Is For “XML” – How it Helps with Inbound Marketing

A few weeks back, our partner HubSpot, asked for contributors to a new ebook – The ABCs of Inbound Marketing. I didn’t see the message for a couple of hours (thanks, GMail tabs!), so by the time I went to choose my topic, the pickings were slim.  I chose “XML,” not really sure what it was about and with no idea how it worked with inbound marketing. That’s OK! Blogging is always a great way to learn new things.

In keeping with the ebook’s collaborative style (28 companies contributed), and for a bit more of a technical look at XML, I put out a call to some of my peers on Google Plus and Twitter. The reply was almost nothing – but not quite!  Michelle Phillips of Codefetti had some experience and knowledge that she was happy to share,

What is XML?

“XML (Extensible Markup Language) is a standard that evolved in order to retrieve information and data stored on the Web. Although HTML (HyperText Markup Language) was fine for displaying text …

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HubSpot - What is it?

What is HubSpot?

There are several “all-in-one” marketing solutions on the market, each with its own set of features and loyal following. We use HubSpot to fuel our inbound marketing and it has worked great for us. We’re also a VAR, partner and I’m certified in Inbound Marketing and the software itself, so clearly, I’ve been drinking the Kool-Aid. Still, Here’s an overview of some of HubSpot’s key features. Want to see them in action? I was a guest on a “HubSpot Features” Google Hangout Friday, September 27th. Take a look!

What is HubSpot?

HubSpot is all-in-one marketing software that helps companies convert website visitors into leads and nurture those leads into prospects. The theory behind it is simple, and is common to all inbound marketing – give people what they want and need and they are more likely to become your loyal customers.

But What Does it DO?

It’s not a “set it and forget it” program. No inbound marketing can be. What it is is a collection of tools that integrate very closely for a fantastic method …

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Six signs you're not ready for #inboundmarketing

Inbound Marketing and Social Media Outsourcing – Six Signs That You’re Not Ready

Inbound marketing works, but some businesses looking to hire an agency to help them are better off sticking to traditional marketing – for now. Yours might be one of them if:

You’re Not Ready for Prime Time

If you’re not proud of your product, service or customer service – stop! Inbound marketing (and social media in particular) will magnify your shortcomings.

Need a case in point? Amy’s Baking Company in Scottsdale, Arizona had a very public meltdown starting on the reality show Kitchen Nightmares and continued in train wreck fashion on Facebook.

As one clever Facebook user advised, “I think you guys need to recognize that Facebook isn’t really a good channel for you.” Get your house in order and then embrace inbound.

You Don’t Know What You Want

“More sales” is not a complete goal. When you start talking to an inbound marketing agency, you will be asked questions such as:

Who is your ideal …

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