Sometimes, when someone downloads one of our marketing eBooks, we ask, “What’s your biggest marketing challenge?” Care to guess the most common response?
“Finding the time”! Yes, online marketing, as important as it is, often falls to the bottom of the to-do list, as everything else seems to scream for attention more loudly!
That’s why, when HubSpot asked for contributors to a new eBook about marketing hacks, we jumped at the chance.
Our Hack – Pinterest “Vaults”
It’s not actually a feature of Pinterest – just a way Pinterest junkie, Tina, came up with to get Pinterest boards ready for prime time before it was actually time to release them to the public. Here’s how it works:
Create a secret Pinterest board. Fill it up with fabulous pins, completely optimized descriptions and calls-to-action. When it’s ready for prime time, simply toggle the “secret” option off to make it public!
Personally, I hate to release a Pinterest board with only one or two pins on it. It looks unfinished. But I don’t always have time to fill up a board …