Thumbs up - Why Your Brand Still Needs a Facebook Page

Why Your Brand Still Needs a Facebook Page – Seriously

There’s been a lot of debate surrounding the value of Facebook business pages lately. Many of the talking heads would have you believe that Facebook is a waste of time. Why?  Reach is down, and “everyone is leaving”.  You’ll get no arguments here about decreasing reach, but this first-hand account might be enough to convince you that, for many businesses, there is still value in a Facebook page.

Why Your Brand Still Needs Facebook – Lyn’s Story

Everyone loves a story, right? So let me tell you something that happened just last week to a friend of mine – it illustrates why Facebook is still a good fit for many businesses.

My friend Lyn, a nurse at the local NICU,  has a love of  needles – not work related, she’s a knitter. A couple of years ago, Lyn offered to make for me some of the many props I was buying for my small photography business, just to be nice. Here she was making all these great props for me, saving me lots of money, and often she wouldn’t even …

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MarketingCrashCoursesm

More Efficient Marketing in Twenty Days

Sometimes, when someone downloads one of our marketing eBooks, we ask, “What’s your biggest marketing challenge?” Care to guess the most common response?

“Finding the time”! Yes, online marketing, as important as it is, often falls to the bottom of the to-do list, as everything else seems to scream for attention more loudly!

That’s why, when HubSpot asked for contributors to a new eBook about marketing hacks, we jumped at the chance.

Our Hack – Pinterest “Vaults”

It’s not actually a feature of Pinterest – just a way Pinterest junkie, Tina, came up with to get Pinterest boards ready for prime time before it was actually time to release them to the public. Here’s how it works:

Create a  secret Pinterest board. Fill it up with fabulous pins, completely optimized descriptions and calls-to-action. When it’s ready for prime time, simply toggle the “secret” option off to make it public!

Personally, I hate to release a Pinterest board with only one or two pins on it. It looks unfinished. But I don’t always have time to fill up a board …

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How Can I Monetize Social Media? Six Ways #socialmedia increases sales.

How Do I Monetize Social Media? Six Ways Social Media Increases Sales

“How do I monetize social media?” That was one of the questions submitted when we asked our Facebook fans about commonly-asked online marketing questions. Engagement and growing fan counts are all very nice, but if it doesn’t lead to a better bottom line, is it worth the effort? Perhaps you’ve wondered yourself – is there a way to make money from social media?

How Does Utilizing Social Media Lead to Increased Business Profits?

It doesn’t automatically, but you knew that. In fact, if your business is not ready for social media, your efforts could actually backfire.  With an investment in time and a commitment to ongoing quality, however, you can expect to see any or all of these six profit-boosting benefits. Note that with one exception, these benefits don’t form a straight line to increased sales. But the path from awareness to new customer is rarely a straight line, anyway.

1. Social Media Increases Exposure and Builds Brands

It’s not rocket science. Being on …

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Is Pinterest delivering the sales and leads you expected? #Pinterest

Is Pinterest Really Generating Leads and Sales for You?

Pinterest is a huge traffic driver. No one disputes that. It’s fun, it’s visual and it can really help build brand recognition. It’s also a great driver of ecommerce traffic, with 70% of users reporting that they go to Pinterest looking for items to buy. But, is Pinterest bringing in sales for you? Is it possible to know?

Easy Ways to Tell if Pinterest is Generating Leads and Sales for Your Business

We’re all for keeping things simple.  We use HubSpot for most of our online marketing, and the software makes it so simple to see where our leads and new customers come from.

Tracking Leads from Pinterest

If you’re not using HubSpot or other tracking system, you can still use Google Analytics (assuming you have it set up on your website) to track leads from Pinterest (or anywhere else). Here’s how:

Set up all contact forms and download submission forms to redirect to  ”Thank You” pages after submission (this is good practice, anyway). Each form …

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Social media impacts customer purchases

Social Media Not Giving You the Return on Investment You Expected?

So, it’s a couple of months in with your new online marketing agency, and you’re not so sure about this social media “thing.” You’re looking at a report with fancy graphs and numbers, and terms that mean absolutely nothing to you. What are you paying for, anyway? Is it even POSSIBLE to determine the ROI of social media?

It sure is. Without going in to what the numbers mean and how to improve them, let’s look at some questions you might ask regarding possible reasons  you’re not seeing the return you expected from social media.

Is it Too Soon?

Has it been less than six months since you started? Give it time. As long as you are seeing some action, keep it up. Don’t become a person who says, “I tried it and it didn’t work!” without giving it a chance.

Are You Expecting Too Much?

I know, it sounds like a cop-out, but, perhaps because social media has been touted by some “experts” as a sort of …

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Time to do some #Pinterest Housekeeping?

Pinterest Boards – Time for Some Housekeeping?

Your business’ Pinterest profile is complete and you’ve started pinning, repinning and commenting. You’re probably seeing new followers and repins every day.

If you’re like me (a free-spirited pinner), you may find yourself creating new boards on-the-fly, or as-you-pin.  While this is very convenient, it can leave you with a board with no description, no keywords and no category. The horror!

True Pinterest Confessions

In preparation for this post, I did a quick review of our Pinterest boards and found more than one without a description or category. It’s just so easy to get caught up in pinning and forget to go back and organize, but we must!

Why You Need Pinterest Board Descriptions and Categories

Ever browsed by category? You need to assign one before your pins and boards show up. Want to build SEO and get more traffic to your boards, pins and site? You need keywords in your board descriptions and names.

Plan for an Organized Pinterest Account

It’s really best to plan out what boards you would like …

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Complete your #Pinterest profile

Pinterest – Is Your Business Profile Sending The Right Message?

I’m on Pinterest and I’m looking for you. I want to engage with businesses like yours – repin your pins, like them, comment on them, or maybe invite you to my group board. So, I search – maybe by category, maybe using the search box.

Today I looked for “outdoors” and clicked on the first pin that interested me. I went to see who pinned it and got this:

Granted, this is likely a personal account, not a business account, but countless business accounts similarly pass up on the opportunity to tell the world a little about them and give us all a chance to find them other places online. The message this profile sends is, “I don’t care if you know who I am or what I’m about.” Probably not the one YOU want to send!

Start with Your Profile Image

Unless you sell pushpins, the default image is not good enough for you.  Choose something that looks good even when it is only 165×165 pixels. …

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SEO - Search Engine Optimization - with an arrow pointing up. 4 Tips to Boost SEO using Social Media

Social Media Tips to Increase SEO

In a previous blog post we established that the best marketing plans use both social and SEO as marketing tools. Strategic use of social media platforms can be a complement to SEO. So stop wasting time deciding which is superior and resolve to combine the power of social with SEO. These tips will kick your company’s SEO into top gear.

1. SEO and Social Media URLs

URLS, handles, and user names brand our company.  Confusion associated with business identity will hinder growth, so keep your social media URLs (website address), handles, and user names, as uniform as possible.

A custom URL helps to optimize your spot in organic search – crucial to SEO. Not all social media platforms let you customize your URL. While Facebook, Google+ and Pinterest allow for customization, Twitter derives your account URL by default from your handle. Be familiar with each platform’s options and realize the impact it has on SEO.

If possible, your company’s URL, user names and handles should contain your business …

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Pinterest Tags Not Working Printscreen

Pinterest Tags Not Working? Notifications, Either?

Perhaps you have noticed that when you try to tag someone on Pinterest, it doesn’t always work. You may also have noticed that you aren’t always notified when someone tags (mentions) you in a pin.

This makes “pin it to win it” contests particularly tricky, requiring entrants to also either fill out an entry form or email you to let you know where their pin is.

The strangest glitch I’ve seen is if I repin a pin that mentions me, it changes the mention to tag a different user! Poor guy must wonder what that is about!

So, I emailed support, not really expecting an answer, but here’s what I got:

“I’m so sorry you’re having this problem! This is definitely our fault – we’re working hard to figure out what’s going on and hope to have tagging fixed soon.

In regard to notifications, they may not be entirely comprehensive at this point. We’re working on improving them, but some notifications might fall through the crack right now,

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Pinterest Contest - Youtility Book Giveaway

“Youtility” Pinterest Giveaway

If you’ve read my review of Jay Baer’s new book, Youtility, you know I’m a big fan. You also know that I got two free copies.  Sooooo… I’m giving one away. Not the one full of sand and covered in notes and asterisks, but the fresh, clean, never-been-read copy.

I read most of the book on Wrightsville Beach, under my sunshade.  Where would you like to read the book? Show us, and you could win!   Here’s how:

Follow us on Pinterest. Pin an image of your dream reading spot, tagging @scalablesocial and including #Youtility in the description. Note: Pinterest has a known issue with tagging right now. If you can’t get it to tag, don’t worry. Send an email to alisa@scalablesocialmedia.com with subject line, “Youtility giveaway” and include a link to your boards (so we have your email address to contact you if you win and so we can see your boards, too).

We’ve created a board to showcase your pins, so we’ll repin a bunch of …

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